First launched in China in 2004, Wrigley’s bottle pack uses about 20 percent less packaging material by weight per piece of gum.
First launched in China in 2004, Wrigley’s bottle pack uses about 20
percent less packaging material by weight per piece of gum, compared
with blister packages that encase each piece of gum in a plastic and
foil sheet.
In 2008, Wrigley re-engineered the recyclable bottle to further
reduce its impact, decreasing the amount of plastic used by 50 percent
and the overall bottle weight by more than 25 percent. From 2009 to
2010, we introduced the lighter bottle across our gum brands worldwide.
The patented bottle pack design is Wrigley’s fastest-growing packaging system around the world.