Throwaway wrappers are getting a new lease on life thanks to our partnership with recycling and “upcycling” company TerraCycle.
The company produces consumer goods by repurposing surplus and used
packaging from more than 20 Mars brands including SNICKERS®, M&M’S®
and SKITTLES®.
Waste packaging is turned into products like recycling bins, park
benches and garden fencing — while surplus unused packaging is
“upcycled” into products like cell phone holders, laptop sleeves and
messenger bags. The products are sold through retailers, such as
Walmart, Target and Petco, with royalty paid to Mars on the sale of all
branded goods.
In the U.S., Mars is the founding sponsor of TerraCycle’s Candy
Wrapper Brigade, which collects millions of used wrappers that would
otherwise end up in landfill. The program stimulates sustainable
behavior by encouraging consumers to send their used Mars packaging to
TerraCycle for reprocessing. In turn, Mars pays two cents to a school or
nonprofit organization of the sender’s choice for every package
received. More than $19,000 has been paid since the program’s founding.
"It is great to see Mars taking active responsibility for packaging
sustainability by providing a program for consumers to recycle candy
wrappers. To date more one million candy wrappers and nearly six million
FLAVIA® Freshpacks have been diverted from landfills in the U.S., with
collections growing by the month." Tom Szaky, Terracycle