Mars Ambassador Program 2011 highlights

Mars Ambassador Program 2011 highlights

Planting SEEDS OF CHANGE® in South Africa

A group of Mars Food Associates from around the globe taught South African children the benefits and joys of growing their own food. They spent one week helping 170 local schoolchildren to plant an organic garden using SEEDS OF CHANGE® Home Garden Starter Kits. After planting organic vegetables in the school’s garden, the children each planted their own vegetable seeds in a container to take home and cultivate themselves.

Improving the Health of Students and Families in Vietnam

Jill Liu from Wrigley Taiwan used her consumer marketing intelligence background to improve health outcomes for local students and families in Vietnam by taking part in a program run by Save the ChildrenTM and supported by the Wrigley Foundation. Jill travelled to four schools in two cities, talking with principals, teachers, students, health officers and parents to better understand their health education needs. She conducted research, surveys and interviews and used the insight to develop communication materials to promote improved nutrition, hygiene, and oral health. The communications included a plan for parents’ associations to improve parental engagement in their children’s health and nutrition.

Supporting an Artisanal Community in Mexico

Mars Food Associate Ivan Valencia spent six weeks with Mitz, a Mexico-based craft project that produces bags and accessories from waste packaging. Some are made out of packaging from Mars branded products such as M&M’S® and TWIX®. The project provides paid work to local artisans and donates a portion of its earnings to the Children's House of Palo Solo, the first Montessori school for underprivileged children Mexico. Ivan organized Mitz’s business plan and advised on budgets, finance and management. As a result of Ivan’s advice, Mitz founder Judith Achar employed an experienced general manager to handle operations so that she could focus on sales, marketing, and public relations.

Mars Chocolate’s Walmart Team Supports Cocoa Sustainability in Ghana

For one week in October 2011, six Associates from Mars Chocolate’s global Walmart team came together on a Mars Ambassador assignment in Ghana to experience first-hand the sourcing of cocoa beans from the local farmers in the region. This was the first time a customer-facing team of Associates participated as a group on a MAP assignment. The trip provided hands-on experience visiting cocoa farming communities and gave an insight into the complex issues farmers have to deal with such as soil fertility, farming practices, planting materials, and pests and disease management.

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