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Case Studies

From science, community engagement to product innovation and more, here you will find case studies from our petcare, chocolate, wrigley, food, drinks and symbioscience business segments that tell the story of Mars everyday.

07/Sep/2011

Highlights from 2010 Mars Ambassador Program

When Wrigley Germany manager Christine Schreier heard about the MAP assignment to India, she felt compelled to apply. Christine was assigned to the Snehalaya shelter in Chandigarh, India, which houses 350 homeless children, aged three to 17. She used her degree in agricultural marketing to teach the children and teens about farming and sustainable gardening and give them enough practical horticulture skills to help put food on the table. Toge

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07/Sep/2011

Unraveling the Cocoa Genome

By analyzing the DNA of hundreds of cocoa trees in South America, Mars’ scientists identified 10 distinct structure groups of the tree and their exact origins. To allow scientists to apply this knowledge for the benefit of cocoa growers, the genome findings have been shared through the Public Intellectual Property Resource for Agriculture (PIPRA) and the Cacao Genome Database. The gene sequences will not be patented. The partnership blends o

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07/Sep/2011

MY COCOA PAPER™

The products include journals, notebooks, stationery, greeting cards and business products. Customers can choose from our seasonal range of products or order customized products. MY COCOA PAPER™ uniquely creates opportunities for women and artisans to earn fair wages by turning cocoa tree bark and paper waste into 100% handmade and sustainable paper products. Our products encourage farmers to engage in eco-friendly farming practices that lea

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07/Sep/2011

Wrigley’s Bottle Pack Reduces Impacts

First launched in China in 2004, Wrigley’s bottle pack uses about 20 percent less packaging material by weight per piece of gum, compared with blister packages that encase each piece of gum in a plastic and foil sheet. In 2008, Wrigley re-engineered the recyclable bottle to further reduce its impact, decreasing the amount of plastic used by 50 percent and the overall bottle weight by more than 25 percent. From 2009 to 2010, we introduced th

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07/Sep/2011

Mars Candy Wrappers Get a New Lease on Life

The company produces consumer goods by repurposing surplus and used packaging from more than 20 Mars brands including SNICKERS®, M&M’S® and SKITTLES®. Waste packaging is turned into products like recycling bins, park benches and garden fencing — while surplus unused packaging is “upcycled” into products like cell phone holders, laptop sleeves and messenger bags. The products are sold through retailers, such as Walmart, Target and Petco,

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