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As much as we pride ourselves on the treats that we make, we truly care about the health and wellbeing of the people who enjoy them.

In collaboration with Partnership for a Healthier America (PHA), Mars Chocolate North America and Wrigley U.S. are leading the charge to raise standards in the confectionary industry. Because choice and transparency mean just as much to us as it does to our customers, we recently pledged $200 million towards better options and balanced choices when it comes to treats.

“Over the past decade we have been laser-focused on continuously pushing ourselves and our peers to offer consumers more choice and transparency while keeping the same great tastes and experiences our fans love,” said Tracey Massey, president of Mars Chocolate North America. “We are taking an important step forward to transform the entire industry so we can evolve to meet and exceed the demands of today’s consumers.”



Our latest commitment stems from a decade’s worth of steady progress, including being the first to introduce front-of-pack calorie labeling in 2008, and the removal of “King Size” varieties in 2012. This $200 million engagement is the culmination of thousands of research hours, revolving around three key health and wellbeing initiatives.

  • Making 50% of all single-serve products 200 calories or less by 2022.

    With the recent launches of M&M'S® Caramel, MALTESERS®, M&M'S® Crispy and SNICKERS® Crisper, we are focused on keeping all individually-wrapped products under 200 calories.

    These innovations, coupled with new 100-calorie versions of familiar favorites like SNICKERS®, MILKY WAY®, TWIX®, DOVE®,3MUSKETEERS®, SKITTLES® and STARBURST® , and Wrigley’s 5 to 25 calorie gum and mint products are setting the foundation for a variety of lower calorie choices in the years to come. You can track our progress towards this goal on and through the PHA progress report.

  • Increasing portionable and “Sharing Size” options.

    Mars was the first swap “King Size” products with more portionable options in 2012, and we are happy to continue the trend. We’re partnering with other manufacturers across the confectionary industry to change the way we talk about and package treats.

    From resealable pouches of M&M'S®, SKITTLES® and STARBURST® products to “2 to GO” versions of SNICKERS®, TWIX®, MILKY WAY® and 3MUSKETEERS®, we are actively making the shift from “Size” to “Sharing” across a number of brands.

  • Educating on candy as a treat, not an everyday snack or meal replacement.

    While it may seem obvious, we believe in being completely transparent about the role our products play in daily nutrition. This is why we’ve partnered with the National Confectioners Association to develop easy-to-use information to reinforce chocolate and confections as occasional treats, as opposed to meal replacements.


While these three initiatives push us forward, Mars has spent millions of dollars of investment and thousands of hours of research to raise the bar for across categories.

“We began our relationship with Mars Food through Uncle Ben’s and Seeds of Change to increase healthier choices for families,” said Larry Soler, president and CEO of the Partnership for a Healthier America. “Today’s announcement extends to Mars Chocolate and Wrigley to help reduce calories and increase transparency, which will help all Americans have more choices."

As we continue make progress on Mars Food Health & Wellbeing Ambition and our latest commitment, we are thrilled to add many more “firsts” to our growing list of consumer-centered milestones.