Mars GCC at DIFSC for the Seventh Consecutive Year

Mars GCC at DIFSC for the Seventh Consecutive Year

Dubai 21 February 2012: Mars GCC, the leading manufacturer of confectionery products is once again participating in and sponsoring the Dubai International Food Safety Conference (DIFSC) for the 7th consecutive year.


Christine Greaves, Mars GCC Corporate Affairs Manager commented: “Mars GCC is a close partner with Dubai Municipality, and works in collaboration with decision makers to drive forward our common goal of food safety. Quality is firmly at the core of our business; therefore, there is a natural synergy between our goals and those of the Dubai International Food Safety Conference.  We are extremely proud to have been the official sponsors of the conference since it began seven years ago, and we continue to support it to drive forward food safety rules and regulations. At Mars GCC, we remain committed to engaging with legislators from across the region as regulations are adapted and updated. We call on key industry players to follow our path in knowledge sharing and mutual transparency.”


Khalid Sharif Al Awadhi, Conference Chairman and Director of Food Control Department at Dubai Municipality said: “We at Dubai Municipality are extremely appreciative of Mars GCC’s continuous commitment and dedication to the Dubai International Food Safety Conference.  Mars GCC’s involvement and the participation by their international food experts will add value to the conference agenda and for the delegates who are keen to hear and learn from the industry experts”.


The event, held from Feb 21st and runs for three days at the World Trade Centre will host Mars global speakers to share their expertise on international food safety standards with thousands of delegates from across the world.


Dr Brett Jeffery, Mars Global Chemical Food Safety Manager will be attending DIFSC for the second time and this year will speak about Allergen thresholds: risk based approach allergen management, a topic of high interest to the private and public sector in the food industry.


His presentation will tackle consumer’s purchasing habits to avoid allergen issues such as refraining from buying certain products unnecessarily or ignoring the labeling. Dr. Jeffery will also shed light on the scientific developments on allergen threshold derivation and provide a comparison of current allergen management with a risk based approach.


Speaking also from Mars will be Tim Ahn, Global Quality & Food Safety Director for Mars who will give a brief overview on third party audits and regulatory inspections from a food manufacturer’s perspective.  It will also highlight how third party auditing can be used to demonstrate food safety governance and drive continuous improvement.


About Mars GCC


Mars GCC, established in Dubai in 1993, is the Mars Inc unit responsible for sales and marketing of Mars products across all GCC countries with sales stretching to as far as UK and Taiwan.  Headquartered in Dubai, Mars GCC is one of the Middle East region’s leading chocolate manufacturers, producing a complete range of GALAXY®, MARS® and SNICKERS® chocolate in a state-of-the-art chocolate molding and filled bar line factory.


Mars GCC employs over 400 associates across the GCC countries, the company sells some of the world’s most favorite brands including GALAXY®, SNICKERS®, M&Ms®, BOUNTY®, TWIX®, MARS® and MALTESERS® in chocolate, PEDIGREE®, WHISKAS®, CESAR® & SHEBA® in pet care,  UNCLE BENS®, DOLMIO®, & ABU SIOUF RICE ® in food, WRIGLEY'S SPEARMINT®, EXTRA® and DOUBLEMINT® in gum products.


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