Passionate cat lover Longoria, star of the internationally acclaimed Desperate Housewives, is the face of the new SHEBA global campaign ‘Follow Your Passion’ which will focus on celebrating and fuelling the many passions of cat lovers everywhere.
Launching with a new television commercial, the campaign will encourage cat lovers to confidently express, share and live out the many passions in their lives including their love for their cat. The ad will air around the world from May 2012 and will allow viewers to see a more personal side of Longoria as she playfully reveals some of her most hidden passions.
Longoria explained what attracted her to work with SHEBA on the campaign: “I'm really excited to be working with SHEBA on this campaign because I have so many fulfilling passions in my life. Including my love of cats, I love to dance and cook and I enjoy spending time on my work. I also have a passion for relationships whether it’s with my family, loved ones or with animals, so for me my passions are pretty central to who I am.”
Fiona Hughes, Global Marketing Director, Mars Petcare said: “Eva is the perfect ambassador for SHEBA, she is a confident, spirited, sophisticated and beautiful woman whose incredible zest for life comes across in everything she does - from acting, to cats, to philanthropy. Our 2012 campaign will focus on celebrating the many passions in our consumer’s lives so we are very excited to be working with her.”
The 2012 integrated global campaign will incorporate TV advertising, print, PR and digital activity and will run in markets including Austria, Poland, Ukraine, Australia, Sweden, Russia, New Zealand, Switzerland, Belgium, Germany, UK, France, Italy, Canada and Mexico.
Watch out for more details on the Sheba ‘Follow Your Passion’ campaign coming soon.