Dove® ice cream announces 10-city tour aimed at 'adults only'

Dove® ice cream announces 10-city tour aimed at 'adults only'
HACKETTSTOWN, N.J. June 28, 2012 - Today, MARS Chocolate North America announced the 10 cities that fans selected to receive a visit from the special-edition “Adults Only” DOVE® Ice Cream Truck, a fully loaded vehicle designed to help adults relive their childhood ice cream memories in a truly decadent, grown-up way.

The DOVE® Ice Cream Truck will make stops throughout the U.S. between late June and early August, all of which were chosen exclusively by fans following a nationwide Facebook vote. The Facebook polls are officially closed and the 10 cities that will experience the “Adults Only” DOVE® Ice Cream Truck are:

  • • Detroit (Friday, June 29)
  • • Cleveland (Tuesday, July 3)
  • • Tampa (Monday, July 9)
  • • Boston (Sunday, July 15)
  • • Philadelphia (Tuesday, July 17)
  • • Chicago (Tuesday, July 24)
  • • Minneapolis (Thursday, July 26 and Friday, July 27)
  • • Milwaukee (Wednesday, August 1)
  • • Indianapolis (Friday, August 3)
  • • Cincinnati (Monday, August 6)


The “Adults Only” DOVE® Ice Cream Truck is not your typical “I scream, you scream, we all scream” ice cream truck. Gone are the tinny tunes and screaming customers. For those 18 years or older, the “Adults Only” DOVE® Ice Cream Truck will be stocked with decadently delicious and free DOVE® Ice Cream Bars – including the newest addition to the DOVEBAR® line, new DOVEBAR® Mint Swirl Ice Cream with Dark Chocolate. And at each stop, the vehicle also will feature stress-busting activities – massages by licensed massage therapist, manicures and music – to help adults momentarily escape from their hectic days.

The exact truck locations in each city will be announced closer to the event date. For more information about DOVE® Ice Cream tour dates and how to visit the truck when it stops in your town, visit www.Facebook.com/DoveIceCream.

About Mars Chocolate North America:
Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance. Mars brands include: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.

For more information, please visit www.mars.com.

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