Jan,2014

Skittles® and Marshawn Lynch Auction Skittles “Seattle Mix” for Charity

North America/Wrigley

Skittles® and Marshawn Lynch Auction Skittles “Seattle Mix” for Charity
Limited-Edition Flavor Mix Available through Auction Benefiting Lynch’s Fam 1st Family Foundation
 

In honor of Skittles® super fan Marshawn Lynch, the Seattle Seahawks and their incredible fans, Skittles is auctioning off “Seattle Mix,” a limited-edition flavor mix (not available in stores) featuring the team’s iconic blue and green colors. Three lucky fans will have the chance to win packs of Skittles “Seattle Mix” along with one-of-a-kind football-inspired Skittles-covered items through an online auction beginning Wednesday, January 29.
 
Skittles will also cheer on Lynch during Sunday’s big game by donating $10,000 to the Fam 1st Family Foundation for every touchdown Lynch scores.
 
To up the awesomeness, the Rainbow is rewarding a limited number of lucky Seahawks fans through surprise Skittles “Seattle Mix” giveaways in Seattle.  Fans should be on the lookout for special appearances by the Rainbow. 

The auction begins Wednesday, January 29 at 10:00 PM CST and ends Saturday, February 1 at 10:00 PM CST. Visit www.SkittlesSeattleMix.com

Celebrate the Rainbow. Taste the Rainbow.TM   

For more information on the Fam 1st Family Foundation, visit www.fam1stfamilyfoundation.org   
 
www.Facebook.com/Skittles
www.Twitter.com/Skittles

Contact:

Caroline Sherman Caroline.sherman@wrigley.com

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints.  Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars


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