Mars Catalyst is our own internal “think tank.” For the last five decades, Catalyst’s goal has been to challenge traditional business thinking within Mars, Incorporated — and it continues to deliver solutions to our most complex business challenges.
Catalyst works to transform theory into actionable strategies and capabilities and to create lasting value for the business. A highly diverse group of people contributes to Catalyst’s capabilities. It is a growing network of multidisciplinary academic thought leaders; Mars Associates from the USA, Europe and Asia with widely varying backgrounds; and other key scientific partners.
Inside the Catalyst Labs, concepts and theories are turned into big-impact strategies that are not only long-term, but also fit seamlessly into the Mars, Incorporated culture. Recently, Catalyst created a cutting-edge data methodology that has doubled the impact of our advertising. It also developed highly sought-after, science-based marketing and sales strategies, foundational corporate culture analysis for M&A “smoothing,” and the Economics of Mutuality initiative. This groundbreaking initiative is an unconventional, holistic business-model approach to sustainability and value, which has the potential to reshape the way we currently do business globally.