INNOVATIONS FOR SUSTAINABILITY
Quality packaging makes sure we get you the products you love in a safe and sustainable way; it prevents food from spoiling, enables efficient transport and gives consumers important information about our brands and products. It’s important to be as efficient as possible in our packaging. We need to find ways to keep protecting our products while doing as little harm as possible to our environment.
Our goal is to reduce, recycle and rethink our packaging. It’s not always that easy, as alternative materials that appear more sustainable in one way can often have a greater impact in another. However, we don’t get discouraged. We’re currently using an innovative life cycle assessment to make sure that any progress we make doesn’t do harm anywhere else.
In addition to our own work internally, we love to partner with suppliers, universities and other industry experts to share learning and innovation for better solutions. In Australia, our Associates at Wrigley committed to the National Packaging Covenant in 2005 there and have been upholding its standards ever since.
By reducing the amount of material we use in packaging and increasing the recyclability of what we do use, we can substantially lessen our impact on people and the planet. Our aim is to deepen our understanding of every aspect of sustainable packaging and introduce longer-term targets for reducing the total impacts of our packaging.
We want you to get involved, too. We are always working to encourage retail customers and consumers to recycle and to make it as easy as possible for them to do so. See how we’re promoting responsible behavior.
INNOVATIONS FOR PACKAGING SUSTAINABILITY
Our Associates have developed Packaging Sustainability Guidelines that help guide our progress toward a more sustainable future.
One way we’re making good on our goals is with our recyclable Freshpacks, which were developed by Associates at Mars Drinks. We’re creating a single-serve Freshpack that removes an aluminum foil layer and reduces the number of materials we use. It will be a fully plastic, fully recyclable pack that still delivers the same great taste.
An independent study showed that with these simple changes, we were able to reduce the amount of greenhouse gas emissions associated with the product by 40 percent. Mars Drinks Earl Grey and English Breakfast teas were the first products sold in recyclable Freshpacks in North America.
It’s our goal to make every package made by Mars more sustainable. At Mars Petcare, for example, our Associates are continually finding new opportunities to reduce packaging for products like wet-food pouches, which already only weigh four grams. Even the smallest differences, like reducing the number and thickness of laminate layers, add up to huge reductions.
Associates at Mars Food are similarly cutting down on packaging weights, reducing the material used in microwaveable pouches for UNCLE BEN’S® Ready to Heat Rice. Elsewhere around Mars, we’re making the glass jars and cardboard boxes we use lighter, saving money and the environment. All in all, we think these changes will save thousands of tons of packaging materials in just a couple years.