INNOVATIONS FOR SUSTAINABILITY
Quality packaging lets us get you the products you love in a safe and sustainable way. It enables efficient transport and prevents food from spoiling; and differentiates our brands on the shelf while giving consumers vital information about our products. It’s important to be as efficient as possible in our packaging. We need to find ways to keep protecting our products while doing as little harm as possible to our environment.
We learned a lot from working toward our 2015 goals (take a look at our Principles in Action Summary for more). And we are dedicated to continually evolving our packaging goals to make sure they pave the best way to efficiency and sustainability. Looking ahead, we’ll focus on reducing waste and reducing carbon — two areas with the most significant impact for packaging. We will:
- Continue to work towards 100% recyclability of our packaging by 2025
- Partner with others to improve recovery of our packaging
- Focus on optimizing packaging in a way that reduces the carbon footprint over its lifetime – in line with the Mars, Incorporated approach to carbon
- Address deforestation in our pulp and paper supply chain.
What we don’t want is our packaging to end up in landfill or in the oceans. That’s why it’s so important to focus on recyclability – the ability to recycle; and recovery – recycling in practice. Our Associates have come up with a whole host of innovations that make our packaging easier to recycle. Take a look below. And we’re collaborating with our partners and peers to learn more about the best ways to enable recycling — for example, by becoming a core partner of the Ellen MacArthur Foundation’s New Plastics Economy initiative.
Recyclable packaging is an important way to reduce waste and reduce carbon. But we also find other ways to optimize our packs. This often means using less material – so that packs have a smaller carbon footprint, and transporting products becomes a whole lot more efficient. Even if they’re not recyclable, lighter packs will result in lower greenhouse gas (GHG) emissions over their lifetimes.
Innovations to reduce our packaging footprint
Our Associates use Packaging Sustainability Guidelines to channel the ways we’re making good on our goals.
At Mars Drinks, we’re committed to reducing the environmental impact of our product and processes. That’s why we closely examined the Freshpack life cycle, then ranked the steps in order of their carbon emissions. What we found was that extracting raw materials for our packs was the biggest carbon contributor. So, we went to work on a solution! Our new Freshpack design no longer contains an aluminum foil layer – instead, the pack is made of fewer materials, while delivering the same great taste. The result? A 31 percent carbon footprint reduction for our Freshpacks. And, with our Recycle Your Freshpacks program, the packs are fully recyclable too.
Mars Petcare Associates are constantly finding new opportunities to reduce packaging like wet-food pouches, which already weigh only four grams. Even the smallest differences, like reducing the number and thickness of laminate layers, can add up to huge reductions. Associates at Mars Food are also reducing packaging materials, by cutting down the weight of the microwaveable pouches for UNCLE BEN’S® Ready to Heat Rice. Elsewhere around Mars, we’re making our glass jars and cardboard boxes lighter – saving money and protecting the environment.