Black Tea And Coffee Sustainability – Sustainability | Mars, Incorporated
Black Tea & Coffee Sustainability

BLACK TEA AND COFFEE

SUSTAINABLE PRACTICES FUEL FUTURE GROWTH

Through more than 100,000 machines, our Associates at Mars Drinks provide over a billion drinks each year to more than 35,000 businesses and their employees — that’s a lot of liquid.

The black tea and coffee cultivation we rely on to produce those drinks provides crucial employment and sources of income in developing countries. We want to keep that impact positive by helping grow the industry while developing sustainable farming methods that are scalable and commercially viable.

Our initial focus was on buying coffee and black tea from sources that are certified by the Rainforest Alliance or UTZ Certified. We also aim to work more directly with farmers and industry partners to help continually improve standards over the long term.

PRINCIPLES IN ACTION 2016 SPOTLIGHT: BLACK TEA TARGET

Since 2015, we’ve sourced all our THE BRIGHT TEA CO.® black tea from Rainforest Alliance Certified or UTZ certified farms. We’re proud to say we’ve kept this up – certifying our black tea helps improve the livelihoods of farmers while also helping to protect the environment for generations to come. Our customers can enjoy their cup of black tea, knowing it’s doing a bit of good for the world.1

Beyond certification, we’re mapping our supply chain and working with black tea communities to understand their needs. In 2016, we bought over 80 percent of our global tea supply from countries such as India, Kenya, Malawi and Rwanda; we’re working to confirm how many farmers this includes as part of our supply chain mapping program. 

ONGOING TARGET: 100 PERCENT OF BLACK TEA FROM CERTIFIED SOURCES
PROGRESS: ACHIEVED IN 2015 - MAINTAINING

PRINCIPLES IN ACTION 2016 SPOTLIGHT: COFFEE TARGET

Since 2014, we’ve sourced all our ALTERRA® COFFEE ROASTERS coffee from Rainforest Alliance and UTZ certified sources, from countries such as Costa Rica, Brazil, Colombia and Vietnam. Certifying our coffee means we’re helping to promote sustainable farming and create fair working conditions for coffee farmers. Our customers can enjoy their coffee, knowing that their caffeine hit comes from certified sources.

ONGOING TARGET: 100 PERCENT OF COFFEE FROM CERTIFIED SOURCES
PROGRESS: ACHIEVED IN 2014 - MAINTAINING

1 Own brand content only

THE ROAD AHEAD: COLLABORATING ON COFFEE RESEARCH

Certification is only part of the solution. The challenges are so great that we can only succeed if we work together. We collaborate with industry partners to support coffee growing communities, such as the World Coffee Research (WCR) and the Coffee Quality Institute. Timothy Schilling, Executive Director of WCR, says: “Mars is one of only a handful of food and beverage companies that understand in their DNA that research and development are cornerstones to the growth of a responsible and successful business.”

Mapping Our Supply Chain

“Over the past few years, Mars Drinks has taken steps to tackle some of the most basic sustainability concerns in the supply chains of our key raw materials — coffee and tea. We support certification organizations that work closely with farmers and processors to tackle social and environmental tensions at origin. But we aim to go further than this. By mapping our supply chain, we want to understand the remaining issues with more depth and proximity, and ensure we become a catalyst of positive social and economic progress for the people involved in our value chain.” — Juliana Saretta, Global Vice President of Supply and Commercial, Mars Drinks