Tea And Coffee Sustainability – Sustainability | Mars, Incorporated
Tea & Coffee Sustainability

TEA AND COFFEE

SUSTAINABLE PRACTICES FUEL FUTURE GROWTH

Through more than 100,000 machines, our Associates at Mars Drinks provide over a billion drinks each year to more than 35,000 businesses and their employees — that’s a lot of liquid.

The tea and coffee cultivation we rely on to produce those drinks provides crucial employment and sources of income in developing countries. We want to keep that impact positive by helping grow the industry while developing sustainable farming methods that are scalable and commercially viable.

Our initial focus was on buying coffee and tea from sources that are certified by the Rainforest Alliance or UTZ Certified. We also aim to work more directly with farmers and industry partners to help continually improve standards over the long term.

PRINCIPLES IN ACTION 2015 SPOTLIGHT: COFFEE TARGET

Since 2014, we have been sourcing 100 percent of our coffee from Rainforest Alliance and UTZ certified sources, from countries including Costa Rica, Brazil, Colombia and Vietnam. By sourcing our coffee from certified locations, we contribute to a coffee industry that will thrive in the future, and so will the communities surrounding it. Certification also helps us demonstrate these values to our customers — who can be sure that when they relax with a Mars Drinks coffee, it’s been sustainably sourced.  

2015 TARGET: 100 PERCENT OF COFFEE FROM CERTIFIED SOURCES
PROGRESS: 100 PERCENT FROM CERTIFIED SOURCES — ACHIEVED
Samantha Veide

“As demand for coffee continues to soar, so does the pressure on farmers and ecosystems. Farmers face uniquely complex challenges, from the impacts of climate change to extreme poverty. Only by protecting the environment and the people in our supply chain, can we secure the future of our business and industry.”
Samantha Veide, Global Director of Corporate Sustainable Solutions, Mars Drinks

THE ROAD AHEAD: COLLABORATING ON COFFEE RESEARCH

Certification is only part of the solution. The challenges are so great that we can only succeed if we work together. We collaborate with industry partners to support coffee growing communities, such as the World Coffee Research (WCR) and the Coffee Quality Institute. Timothy Schilling, Executive Director of WCR, says: “Mars is one of only a handful of food and beverage companies that understand in their DNA that research and development are cornerstones to the growth of a responsible and successful business.”

PRINCIPLES IN ACTION 2015 SPOTLIGHT: TEA TARGET

In 2015, 100 percent of the black tea for our BRIGHT TEA CO® range was sourced from Rainforest Alliance Certified™ farms or UTZ certified farms. We’re tremendously excited to hit this milestone — certifying our beverages helps promote sustainable farming, create fair working conditions, and protect the future of the whole tea industry. And it lets our consumers know that the drink in their hand is doing a bit of good for the world.

Looking at certification and beyond, we’re working to map our supply chains (read more from Juliana below) and working directly with tea communities with our partners, including the Ethical Tea Partnership.

In 2015, we bought less than 0.01 percent of global tea supply, from countries including India, Kenya and Rwanda. We are working to confirm how many farmers and farming families this includes as part of our wider sustainable supply chain mapping program.

2015 TARGET: 100 PERCENT OF BLACK TEA FROM CERTIFIED SOURCES
PROGRESS: 100 PERCENT FROM CERTIFIED SOURCES — ACHIEVED

Mapping Our Supply Chain

“Over the past few years, Mars Drinks has taken steps to tackle some of the most basic sustainability concerns in the supply chains of our key raw materials — coffee and tea. We support certification organizations that work closely with farmers and processors to tackle social and environmental tensions at origin. But we aim to go further than this. By mapping our supply chain, we want to understand the remaining issues with more depth and proximity, and ensure we become a catalyst of positive social and economic progress for the people involved in our value chain.” — Juliana Saretta, Global Vice President of Supply and Commercial, Mars Drinks