Maltesers Increase Sales Raise Money For Comic Relief — Doing Our Part | Mars, Incorporated
Supporting Comic Relief®

MARS SUPPORTS RED NOSE DAY & COMIC RELIEF®

MAKING A DIFFERENCE ONE LAUGH AT A TIME IN THE U.S. & U.K.

Founded in 1985 in the U.K., Comic Relief® is a charity with a mission to create a world free from poverty and social injustice. By helping sponsor events, such as Red Nose Day, and raising money through brand campaigns, Mars has shown it’s support for this well-respected charity and helped them drive change through he power of entertainment. Read on to learn more about the partnerships we were proud to be a part of.
 

LAUNCHING RED NOSE DAY IN THE U.S.

They say laughter is the best medicine — we think it has the power to change the world. In 2015, Mars and the M&M’S® Brand donated $1MM in support of the Red Nose Day initiative launching in the U.S. This initiative asks people to band together and make people laugh in exchange for charitable donations.
 
Through the hashtag #MakeMLaugh M&M’S® Candy was able to spread the fun-raising initiatives through social media and unite celebrities, influencers and M&M’S® Fans across the country for a good cause.
 

MALTESERS® BRAND INCREASES SALES AND RAISES MORE THAN €1 MILLION FOR COMIC RELIEF®

In 2011, the MALTESERS® Brand and U.K. charity COMIC RELIEF® worked together to raise £1.2million (US$1.9 million) to help change the lives of vulnerable people in the U.K. and Africa through the annual “Raise your MALTESERS®” campaign. The partnership’s success is based on the strong connection between the two brands.
 
To do our part, Mars donated at least 2 pence (3 cents) from the sale of every special pack of MALTESERS®. The campaign encouraged the British public to buy the special packs and to create funny videos showing how they love MALTESERS® for a chance to be shown on TV.  With the help of the COMIC RELIEF® brand, we spread the message through TV advertising and YouTube videos.
 
Mars Associates also got involved. We ran our largest-ever site fundraising activity at our U.K. headquarters in Slough, raising a further £47,300 (US$74,100). Some Associates have visited projects in both the U.K. and Africa to see firsthand how the money is spent.

Mars and MALTESERS® donated a portion of every sale to U.K. charity COMIC RELIEF® to help vulnerable people in the U.K. and Africa.