– This year, every registered pet shelter gets a share of donations of up to HUF 12 million including Pedigree® contribution

The fourth Pedigree® Adoption Drive has a new donation system to help shelter dogs. The campaign gives every animal lover an opportunity to support their favourite pet shelters and Pedigree® will match donations with up to HUF 6 million for the year. This way, the amount of donations may total HUF 12 million. Donations can be made throughout the year via the Facebook club set up for the initiative with nearly 22,000 members. The first week saw more than HUF 400,000 raised through animal lovers’ contributions and Pedigree® fund matching. This year again, actress Barbara Hegyi will be the ambassador of the campaign.