Mars Italia is the Italian associate of the US multinational company Mars Incorporated. Based in Milan Assago, the company currently employs over 230 people and operates in 4 business sectors: Chocolate, Petcare, Food, Gum. Since 1966 Mars Italia markets some of the most renowned brands in Italy, including M&M’S®, MARS®, TWIX®, UNCLE BEN'S®, PEDIGREE®, and WHISKAS®. The Mars associates abide by the Five guiding Principles of Quality, Responsibility, Mutuality, Efficiency, and Freedom. By living up to these principles we can make a difference for people and for the planet through our performance. For years Mars Italy has been in the top ten companies in the ranking by the Great Place to Work Institute, which identifies the Best Workplaces in Italy.
Mars Italia is the associated company of Mars that markets on the national territory some of the most popular brands included in four different business segments: Chocolate, Food, Gum and Petcare.
Mars, International started operating in Italy in 1966, with six Associates working for two different companies: Mars Italia S.p.A., in charge of distributing confectionery products, and Petfood Italia S.p.A., dedicated to the distribution of pet food. In 1978 both companies were merged together into one entity and gave life to DOLMA S.p.A., which changed its registered name into Masterfoods S.p.A. on May 1, 2002. In July 2007, within the framework of a process aimed at harmonizing the group’s companies, the original registered name, Mars Italia S.p.A., was reintroduced.
Mars products first landed in Italy with the world-renowned MARS® chocolate bars, later followed by BOUNTY®, TWIX®, and SNICKERS®. Pet food soon joined in: the brands CHAPPI®, and KITEKAT® make Mars a major player in the establishment of Petcare brands in Italy. PEDIGREE®, WHISKAS®, SHEBA®, CESAR®, and CATSAN® were introduced by the company at a later stage and contributed to the sector’s history.
Mars Italy stands out for innovation in the Food sector too: it was one of the first companies to distribute ethnic food products in Italy, including UNCLE BENS®, EBLY®, and SUZI WAN®.
How we operate
Mars Italia, the Italian associate of the U.S. multinational company Mars Incorporated, is a young national company.
But thanks to its ability to manage its brands and to the commitment of its Associates, Mars Italia has developed a consolidated footprint on the Italian food market with three product divisions: Petcare, Chocolate, Food. The brands distributed by Mars Italia are available through all trade channels, from large-scale modern distribution to specialized retail.
Efficiency, flexibility, a dynamic interpretation of developments on new markets and of consumer needs, with special focus on quality and price, are the main strengths of Mars Italia.
At Mars all the Associates are aware that a clear strategic vision, combined with motivation, training, in-house communication, commitment, and teamwork, is crucial to achieve top quality and build a great business.