Mars Italia, the Italian associate of the U.S. multinational company Mars Incorporated, is a young international company. Efficiency, flexibility, a dynamic interpretation of developments on new markets and of consumer needs, with special focus on quality and price, are the main strengths of Mars Italia.
The Company, which employs over 230 Associates (as the employees are known) is based at Centro Direzionale Milanofiori in Assago (Milan), has a turnover of more than 300 million EUR, and was second in the national ranking of the best Italian workplaces in 2010.

Mars Italia has a consolidated footprint on the Italian food market with three product divisions: Petcare, Chocolate, Food. The brands distributed by Mars Italia are available through all trade channels, from large-scale modern distribution to specialized retail.

 Mars products first landed in Italy in 1966 with the world-renowned MARS® chocolate bars, later followed by BOUNTY®, TWIX®, and SNICKERS®. Pet food soon joined in: the brands  CHAPPI®, and KITEKAT® make Mars a major player in the establishment of Petcare brands in Italy. PEDIGREE®, WHISKAS®, SHEBA®, CESAR®, and CATSAN® were introduced by the company at a later stage and contributed to the sector’s history.

Mars stands out for innovation in the Food sector too: it was one of the first companies to distribute ethnic food products in Italy, including UNCLE BENS®, EBLY®, and SUZI WAN®.

Thanks to its ability to manage its brands and to the commitment of its associates, Mars can now rely on a strong footprint on the Italian market. At Mars we are aware that a clear strategic vision, combined with motivation, training, in-house communication, commitment, and teamwork, is crucial to achieve top quality and build a great business.