We believe

• Pets, and pet ownership, are good for people of all ages and circumstances.
• Pets can play an integral part in a harmonious community.
• Owners have a responsibility to their pet, and to the community within which the pet owner and pet live.
• In conjunction with local veterinary associations, we support school education programs to teach children about responsible pet ownership. This has allowed children from an early school age to be educated about pets and how to treat and care for them.

We support

Dog adoption drives, where we encourage families to adopt homeless dogs. The Waltham Center, the World’s Leading Authority on Petcare and Nutrition. We seek to better understand the benefits of pet ownership and the needs of pets themselves. And as a result of our work, we support programs around the world to foster an understanding of the human-animal bond and the responsible ownership of pets, including how best to care for and feed one’s pet.