Sep,2014

EXTRA® Chew for Change

EXTRA® Chew for Change

The EXTRA® Chew for Change communications campaign is helping Wrigley reach 16,000 children in Ghana, where oral health is often overlooked.Since the program’s launch in Sweden in September 2013, every purchase of EXTRA® gum generates a donation to the program, which is delivered in partnership with SOS Children’s Villages. The initiative teaches children to brush their teeth for two minutes, twice a day, by providing hands-on oral care training, educational posters, tooth brushes and toothpaste. The program will run until mid-2014; by February 2014, over 8,000 young people in Ghana had benefitted from the campaign’s messages. The Chew for Change program will expand to Norway in 2014, also in support of children in Ghana.