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Our Principles in Action

From its early beginnings, Mars, Incorporated has been guided by its founding family’s values. The Five Principles of Mars – Quality, Responsibility, Mutuality, Efficiency, and Freedom – give purpose and direction to our business and make us unique as a company.

We recognize that, as one of the world’s largest food companies, our actions have a significant impact upon people we touch and precious natural resources. We have a responsibility to build a business that is sustainable for generations to come.

Our Principles in Action bring our Principles to life strengthening our company’s performance by making a positive difference towards people and the planet.

By putting Our Principles in Action we are applying values that are constant to a world in constant change.

Cocoa Certification
Mars aims to certify its entire cocoa supply as being produced in a sustainable manner by 2020.
iMPACT addresses the environmental, economic and social needs of cocoa communities in a community-focused, collaborative and holistic way.
Mars Ambassador Program (MAP)
The MAP gives Mars associates the opportunity to show their personal commitment to making a difference to people and the planet.

Health & nutrition

Our commitment to a healthy lifestyle.


Find out what we believe and how we operate as a business around the globe.

Cocoa sustainability

Acting responsibly.