Our Brands in the Nordics | Mars, Incorporated
Our Brands

OUR BRANDS IN THE NORDICS

DELIVERING QUALITY AND VALUE TO OUR CUSTOMERS

Mars owns some of the world’s most popular brands. Every day they bring pleasure and satisfaction to hundreds of millions of people and pets around the world.

Our brands are one of our primary means of interacting with people. We take this opportunity and responsibility seriously and take measures to make sure our brands are not used in ways that have a negative effect on society or the environment. This involves being responsible in our marketing, providing clear information and promoting appropriate use.

Mars Nordics is marketing Mars Petcare, Mars Confectionery and Mars Food brands in all Nordic countries.

Mars Petcare

Learn More About Mars Petcare

Cesar

CESAR

CESAR® delivers tasty and wholesome recipes made with the best ingredients. Treat your loving companion to our healthy and tasty meals and love him back.

Dreamies

 

Dreamies

DREAMIES

DREAMIES® are a range of cat treats that your cat will crave: little crunchy squares with a deliciously irresistible soft center. Treat your cat and let him discover all our different varieties.

Pedigree

pedigree

PEDIGREE

We believe that all dogs should get good, nutritional food and have a loving home. These are the two most important things we aim to achieve every day at PEDIGREE®. All of our dedication, passion and love for dogs go into every single product that we make. We hope that you notice the difference, we are sure that your dog will.

Sheba

sheba

SHEBA

SHEBA® has never been a brand for just anybody. Rather a distinguished brand for only those who have a strong inner connection with their cats. What appears to many as an exaggeration, or even a form of decadence, is simply the fulfilment of a desire of the heart: finally there's a cat food with which one can indulge their beloved on a daily basis.

Visit our local brand sites
www.sheba.dk
www.sheba.no
www.sheba.se
www.sheba.fi

Whiskas

whiskas

WHISKAS

Nurture their Nature.
If you want to keep your cat healthy and happy, there's no better choice than WHISKAS®. Our recipes are carefully crafted using the best ingredients: they not only taste good, but also contain everything your cat naturally needs.

FROLIC®

FROLIC®

The irresistible food your dog will never get enough of.

KITEKAT®

KITEKAT®

KITEKAT® provides wholesome cat food with essential nutrients and vitamins that help cats stay fit and healthy for an active life.

PERFECT FIT

PERFECT FIT

PERFECT FIT is especially developed to meet the individual needs of cats. Tailored to their lifestyle and special needs PERFECT FIT offers the right nutritional balance to bring out the best in every cat.

Cesar

Dreamies

Dreamies

DREAMIES

DREAMIES® are a range of cat treats that your cat will crave: little crunchy squares with a deliciously irresistible soft center. Treat your cat and let him discover all our different varieties.

Pedigree

pedigree

PEDIGREE

We believe that all dogs should get good, nutritional food and have a loving home. These are the two most important things we aim to achieve every day at PEDIGREE®. All of our dedication, passion and love for dogs go into every single product that we make. We hope that you notice the difference, we are sure that your dog will.

Sheba

sheba

SHEBA

SHEBA® has never been a brand for just anybody. Rather a distinguished brand for only those who have a strong inner connection with their cats. What appears to many as an exaggeration, or even a form of decadence, is simply the fulfilment of a desire of the heart: finally there's a cat food with which one can indulge their beloved on a daily basis.

Visit our local brand sites
www.sheba.dk
www.sheba.no
www.sheba.se
www.sheba.fi

Whiskas

whiskas

WHISKAS

Nurture their Nature.
If you want to keep your cat healthy and happy, there's no better choice than WHISKAS®. Our recipes are carefully crafted using the best ingredients: they not only taste good, but also contain everything your cat naturally needs.

FROLIC®

FROLIC®

The irresistible food your dog will never get enough of.

KITEKAT®

KITEKAT®

KITEKAT® provides wholesome cat food with essential nutrients and vitamins that help cats stay fit and healthy for an active life.

PERFECT FIT

PERFECT FIT

PERFECT FIT is especially developed to meet the individual needs of cats. Tailored to their lifestyle and special needs PERFECT FIT offers the right nutritional balance to bring out the best in every cat.

Mars Chocolate

Learn More About Mars Chocolate

Bounty

BOUNTY

Available in whole milk and dark chocolate varieties, the moist, tender coconut in Bounty Candy tempts your senses with the taste of paradise.

Celebrations

CELEBRATIONS

Chocolate was first to bring together a selection of well-loved brands in miniature. With the mix of everyone's favorites, CELEBRATIONS® is a guaranteed crowd-pleaser for any occasion.

Maltesers

MALTESERS

The lighter way to enjoy chocolate
MALTESERS® are a little bit of naughtiness, but with a light hearted personality and a lot of fun. Under the delicious milk chocolate layer you will find a light, crispy honeycombed center that melts in your mouth. MALTESERS® are available in Denmark and Sweden. Enjoy the lightness.

Mars

MARS

A chocolate bar whose success is out of this world
The original chocolate bar created by Forrest Mars in 1932. MARS® bars are sold worldwide and are an icon in the confectionery industry. A delicious fusion of chocolate, caramel and nougat has been rewarding and restoring people for generations. The perfect combination to really enjoy. MARS® - Work, Rest and Play your part
Your favourite brand is also available as ice cream.

Milky Way

MILKY WAY

The chocolate bar with a light, delicious filling!
The MILKY WAY® bar is the combination of a tasteful light nougat center covered in milk chocolate.

M&M's

M&M's

Can’t resist M&M’S®
M&M'S® have been one of the most famous candy treats in the world since 1941. The snack-sized pieces of chocolate in a colorful candy shell are instantly recognizable all over the globe.

Snickers

The world’s best-selling chocolate bar
When you’re hungry you’re not on your game, not yourself. SNICKERS® is a bar of substance that sorts you out. Crammed with peanuts, caramel and nougat then coated with milk chocolate, SNICKERS® quickly became one of the world's favorite treats after its introduction in 1930. And, some 80 years later, it is still at the top!
Your favourite brand is also available as ice cream.

Twix

TWIX

Twix® brings you simple joy, twice.
TWIX® is immensely popular as a small in-between treat. Three simple ingredients...crunchy biscuit - oven baked to perfection, golden caramel and smooth milk chocolate combined into a delicious bar. TWIX® allows you to savor twice each time, taking the time to enjoy simple pleasures.
TWIX® is also available as ice cream in Finland.

Bounty

BOUNTY

Available in whole milk and dark chocolate varieties, the moist, tender coconut in Bounty Candy tempts your senses with the taste of paradise.

Celebrations

CELEBRATIONS

Chocolate was first to bring together a selection of well-loved brands in miniature. With the mix of everyone's favorites, CELEBRATIONS® is a guaranteed crowd-pleaser for any occasion.

Maltesers

MALTESERS

The lighter way to enjoy chocolate
MALTESERS® are a little bit of naughtiness, but with a light hearted personality and a lot of fun. Under the delicious milk chocolate layer you will find a light, crispy honeycombed center that melts in your mouth. MALTESERS® are available in Denmark and Sweden. Enjoy the lightness.

Mars

MARS

A chocolate bar whose success is out of this world
The original chocolate bar created by Forrest Mars in 1932. MARS® bars are sold worldwide and are an icon in the confectionery industry. A delicious fusion of chocolate, caramel and nougat has been rewarding and restoring people for generations. The perfect combination to really enjoy. MARS® - Work, Rest and Play your part
Your favourite brand is also available as ice cream.

Milky Way

MILKY WAY

The chocolate bar with a light, delicious filling!
The MILKY WAY® bar is the combination of a tasteful light nougat center covered in milk chocolate.

M&M's

M&M's

Can’t resist M&M’S®
M&M'S® have been one of the most famous candy treats in the world since 1941. The snack-sized pieces of chocolate in a colorful candy shell are instantly recognizable all over the globe.

Snickers

SNICKERS

The world’s best-selling chocolate bar
When you’re hungry you’re not on your game, not yourself. SNICKERS® is a bar of substance that sorts you out. Crammed with peanuts, caramel and nougat then coated with milk chocolate, SNICKERS® quickly became one of the world's favorite treats after its introduction in 1930. And, some 80 years later, it is still at the top!
Your favourite brand is also available as ice cream.

Twix

TWIX

Twix® brings you simple joy, twice.
TWIX® is immensely popular as a small in-between treat. Three simple ingredients...crunchy biscuit - oven baked to perfection, golden caramel and smooth milk chocolate combined into a delicious bar. TWIX® allows you to savor twice each time, taking the time to enjoy simple pleasures.
TWIX® is also available as ice cream in Finland.

Wrigley

Learn More About Wrigley

Extra

EXTRA

Whatever you eat and drink, EXTRA® chewing gum helps you keep your teeth clean and your mouth fresh. It is known for its incredible, long-lasting flavors, and it is available in a variety of distinctive flavors.

Hubba Bubba

HUBBA BUBBA

HUBBA BUBBA® offers great-tasting bubble gum in outrageous flavors and exciting product forms.

Skittles

SKITTLES

A variety of bite-sized chewy candies with a colorful candy shell, fans have been enjoying Skittles® candies for decades. Taste The Rainbow®.

AIRWAVES®

AIRWAVES®

When you need a “Hit of the Strong Stuff”, AIRWAVES® will provide you a truly intense and unique experience with its powerful menthol flavor.

Extra

EXTRA

Whatever you eat and drink, EXTRA® chewing gum helps you keep your teeth clean and your mouth fresh. It is known for its incredible, long-lasting flavors, and it is available in a variety of distinctive flavors.

Hubba Bubba

HUBBA BUBBA

HUBBA BUBBA® offers great-tasting bubble gum in outrageous flavors and exciting product forms.

Skittles

SKITTLES

A variety of bite-sized chewy candies with a colorful candy shell, fans have been enjoying Skittles® candies for decades. Taste The Rainbow®.

AIRWAVES®

AIRWAVES®

When you need a “Hit of the Strong Stuff”, AIRWAVES® will provide you a truly intense and unique experience with its powerful menthol flavor.

Mars Food

Learn More About Mars Food

Dolmio

DOLMIO

The makers of DOLMIO® are passionate about food. Since our beginnings in 1986, we have understood that meals shared with family and friends are cherished moments. As such, only the finest quality ingredients are selected for our pasta sauces to provide the best taste and quality.

Visit our local brand sites
dolmio.dk
dolmio.fi
dolmio.no
dolmio.se

Miracoli

MIRACOLI

Mirácoli
The name MIRÁCOLI® is the Italian word for 'Miracle'. Our successful Mirácoli® kits have been in the Danish market for many years and is the result of our inimitable original Italian recipe. Product is available in Denmark.

Uncle Ben's

UNCLE BEN'S

Making rice convenient and tasty for over half a century.
From UNCLE BEN'S® traditional long grain rice, to easy and convenient Boil-In-Bag rice and with a range of delicious ethnic sauces the whole family will love. UNCLE BEN'S® products are easy to prepare and can form part of a delicious and balanced meal.

Dolmio

DOLMIO

The makers of DOLMIO® are passionate about food. Since our beginnings in 1986, we have understood that meals shared with family and friends are cherished moments. As such, only the finest quality ingredients are selected for our pasta sauces to provide the best taste and quality.

Visit our local brand sites
dolmio.dk
dolmio.fi
dolmio.no
dolmio.se

Miracoli

MIRACOLI

Mirácoli
The name MIRÁCOLI® is the Italian word for 'Miracle'. Our successful Mirácoli® kits have been in the Danish market for many years and is the result of our inimitable original Italian recipe. Product is available in Denmark.

Uncle Ben's

UNCLE BEN'S

Making rice convenient and tasty for over half a century.
From UNCLE BEN'S® traditional long grain rice, to easy and convenient Boil-In-Bag rice and with a range of delicious ethnic sauces the whole family will love. UNCLE BEN'S® products are easy to prepare and can form part of a delicious and balanced meal.