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Our Principles in Action


From its early beginnings, Mars, Incorporated has been guided by its founding family’s values. The Five Principles of Mars – Quality, Responsibility, Mutuality, Efficiency, and Freedom – give purpose and direction to our business and make us unique as a company.


We recognize that, as one of the world’s largest food companies, our actions have a significant impact upon people we touch and precious natural resources. We have a responsibility to build a business that is sustainable for generations to come.


Our Principles in Action bring our Principles to life … strengthening our company’s performance by making a positive difference towards people and the planet.


By putting Our Principles in Action we are applying values that are constant to a world in constant change.



Mars aims to certify its entire cocoa supply as being produced in a sustainable manner by 2020.
iMPACT
iMPACT addresses the environmental, economic and social needs of cocoa communities in a community-focused, collaborative and holistic way.
Mars Volunteer Program
On 12 February, the Mars Portugal launched the MVP, a voluntary action, with all associates in The LAPS (Lagos Animal Protection Society).
Mars Ambassador Program (MAP)
The MAP gives Mars associates the opportunity to show their personal commitment to making a difference to people and the planet.
Terracycle Partnership
Mars has partnered with TerraCycle to produce affordable, high-quality consumer goods by repurposing surplus and used packaging from more than 25 Mars brands.
Pedigree Adoption Drive
In recent years, Mars Portugal through the brand Pedigree has sensitized to the problem of abandonment of animals.

Health & nutrition

Our commitment to a healthy lifestyle.

Commitments

Find out what we believe and how we operate as a business around the globe.

Cocoa sustainability