Mars Schweiz AG is a subsidiary of the American family-owned company called Mars Incorporated, which is one of the biggest manufacturers of brand-name items in the world.
In the 1940’s, MARS®, MILKY WAY® and TREETS® chocolate products produced in England were sold in Switzerland for the first time. UNCLE BEN'S® also revolutionized the Swiss rice market in 1959.
At a time when industrially-produced pet food was almost unknown in Switzerland, WHISKAS® and PAL® (PEDIGREE®) assumed a pioneering role in the Swiss market.
Thanks to the continual growth in demand and the success of three product groups – chocolate, food and pet care – Mars Schweiz AG (called Effems AG at the time) was founded as a Swiss distribution company with registered headquarters in Zug.
Since 2002, Royal Canin has been in the Mars Inc. family, distributing established dog food and cat food products to breeders, specialized stores and veterinarians.
In October 2008, Wrigley joined Mars Incorporated, bringing the chewing gum business with the beloved WRIGLEY'S EXTRA®, ORBIT® and AIRWAVES® brands.