In 2013, the Wrigley Company Foundation added ten new countries to its international Litter Less education campaign led by the Foundation for Environmental Education (FEE). This addition brought the number of participating countries to 35 globally and wrapped-up the third year of a three-year, $3.1 million USD campaign.
In 2014, the Foundation began the second phase of the Litter Less campaign with a new $3.7 million grant. This addition brings the Foundation support to $6.8 million over six years.
The global Litter Less campaign aims to help educate and engage children and young people on the issues of litter, and to encourage them to make positive choices. The campaign supplements the existing work the Wrigley Company undertakes to encourage responsible disposal of litter .