Our commitment to change.
To read more about the Mars and Fairtrade global announcement please click here.
Mars is dedicated to making sure that people feel good about their chocolate moments, with chocolate being consumed as part of a balanced, enjoyable diet and healthy active lifestyle.
As part of this initiative we developed a manifesto with a series of commitments to show how we would go about realising this vision:
- Offering product choices for different needs - in terms of taste, format and portion sizes
- Offering enjoyable products of high quality
- Providing clear nutritional information
- Promoting responsible consumption
- Endorsing healthy active lifestyles
- Addressing social and environmental concerns
Our campaign called ‘RAISING THE BAR’ talks to you, our customers, about these commitments in the key areas of:
- Sustainability
- Environment
- Restoring nutritional confidence
- Promoting healthy active lifestyles
- Responsible marketing
The communication ranges from how our products are made and marketed to ways in which we can all be encouraged to lead a healthy active lifestyle while still enjoying chocolate as a treat. Some examples can be seen below:
