Grant F. Reid has held the office of CEO and President since 2014 and served on the Board of Directors for Mars since 2015. He has more than 30 years with the company, which today operates in 80 countries, has more than 140,000 Associates and revenues of over $45 billion. After driving unprecedented growth, impact and transformation, Reid will hand over the reins as CEO and leave Mars in December 2022, leaving an impressive legacy.
Since 2014, Reid has led a transformation in support of the company’s principles and purpose. That includes working with the Mars Family to create the Mars Compass, a set of holistic objectives including financial performance, quality growth, positive societal impact and trusted partnerships with stakeholders. He has embedded measures of purposeful performance across the business from strategic planning, resource allocation and compensation of senior leaders.
Reid has also led significant shifts in portfolio and business capabilities which are driving growth. That includes innovation in the core portfolio, developing new digital routes-to-market and marketing capabilities, expanding presence in fast-growing consumer packaged goods categories and building a breadth of new veterinary services.
Reid led the business to the buyout of Berkshire Hathaway’s minority ownership stake in Wrigley, allowing for the combination of the Mars Chocolate and Wrigley businesses into a confectionery and snacking powerhouse which now also includes the KIND and NATURE’S BAKERY brands. Building on a thriving 70-year history in pet nutrition, Reid stewarded the development of a full ecosystem of Petcare with expansion into veterinary health care services and diagnostics, and data and technology offerings like the WHISTLE GPS pet tracker. In Food, the business has renovated core offerings to improve nutritional profiles and convenience of wholesome main meal offerings from brands like BEN’S ORIGINAL and DOLMIO and expanded into organic and plant-based meals with core brands like SEEDS OF CHANGE as well as acquisitions, including Indian and Asian food products sold primarily under the TASTY BITE brand.
Mars touches millions of people and has a significant environmental footprint. With this scale comes great responsibility, and Reid is working to ensure the company’s operations have a positive impact on people and the planet. In 2017, he spearheaded the launch of the Mars Sustainable in a Generation Plan and has invested billions of dollars to accelerate progress. The plan was supplemented in 2018 through Cocoa for Generations, which aims to ensure 100% of Mars cocoa is traceable and responsibly sourced, and again in 2019 with the Mars Palm Positive Plan. In October 2021, Mars expanded the scope of its science-based GHG targets to achieve net zero emissions across its entire value chain – including all indirect emissions. While there is still much to do, meaningful progress is being made:
- Across its entire value chain, including the extended agricultural supply chain, Mars has reduced GHG emissions by 7.3% since 2015 on a path toward aggressive interim targets aligned to achieving net zero by 2050. GHG emissions in direct operations have been cut by 32% since 2015 and the company is halfway toward using 100% renewable energy in its operations.
- Mars achieved deforestation-free palm oil supplies through major shifts in its sourcing and 95% of its pulp and paper-based packaging is coming from traceable, deforestation-free sources. These efforts are being extended to all high forest-risk commodities including soy, beef, and cocoa with aim of being deforestation-free by 2025.
- Mars aims to help improve the lives of 1 million people in its supply chain from factory to farm by unlocking economic opportunities, improving sustainable farming practices and yields, working to ensure human rights are protected and driving inclusion and diversity. As of 2020, almost a quarter million people have been reached by Mars programs.
- The company is also redesigning its packaging for circularity to ensure that it is reusable, recyclable or compostable where possible. Mars is investing hundreds of millions of dollars to achieve this and advocating for the proper infrastructure through extended producer responsibility and scalable technologies like advanced recycling.
Reid is active in promoting the role of business in addressing societal and environmental issues. He was among the first CEOs to join Business for Inclusive Growth (B4IG) launched by the OECD and President Macron in 2019. He’s a member of the Board of Directors of the Consumer Goods Forum (CGF), co-chair of the Governance Committee, and he serves as co-sponsor of the CGF Forest Positive Coalition of Action. At His Royal Highness The Prince of Wales’s invitation, Reid is chairing the Sustainable Markets Initiative’s Agribusiness Taskforce to help accelerate the world’s transition to regenerative agriculture.
Before being appointed to his current role, Reid was Global President of Mars Chocolate, achieving record sales and growing market share in mature and emerging markets. He was also a champion of industry collaboration on cocoa sustainability, putting farmers first and increasing crop productivity and farmer incomes through research, training and government policy.
In his more than three decades with Mars, Reid has worked across all aspects of the business, including general management, procurement, manufacturing, marketing and sales. He has led the entire span of product operations and has extensive end-to-end supply chain expertise, from raw material procurement to customer merchandising.
While he has lived in the U.S. for more than 30 years, Reid is a native of Scotland. He holds an honors degree in management economics as well as certification in marketing from the Chartered Institute of Marketing.
From next year onwards, Reid will devote more time to following his passion as a champion for climate action, the sustainability agenda, and the broader role for business in society.