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All About Mars

The world we want tomorrow starts with how we do business today.


As a global company with the footprint of a small country, we have the responsibility - and the opportunity - to leave a lasting impact on the world. As a family-owned business, we have the ability to think in generations, rather than just business quarters and have our Purpose to guide us on our way. What we do is only as good as how we do it, a goal reflected in our Purpose. We challenge our Associates, partners and suppliers to join us in transforming the way we do business every day.

Explore the wheel of our vision of the world we want tomorrow, showing how Purpose comes to life throughout our entire business.

The world we want tomorrow starts with how we do business today.

A Better World for Pets

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Better Moments Make the World Smile

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Better Food Today. A Better World Tomorrow

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Better Lives Through Nutrition

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In the world we want tomorrow, society is inclusive

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In the world we want tomorrow, the planet is healthy

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In the world we want tomorrow, everyone is thriving

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Our Brands

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For generations, you and your family — including the four-legged members — have loved our brands, products, and services. Our Associates are working to ensure that everything you know and love consistently evolves to deliver the best for your family. 

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Mars associates

Our guiding Principles

The Five Principles are the foundation of how we do business today and every day for more than 100 years. Mars Associates in every country are committed to Quality, Responsibility, Mutuality, Efficiency and Freedom, and use our Principles to guide their decisions.

Navigating our progress

Mars has been a family-owned business for over a century. Like any business, we set measures to track our progress. But unlike just any business, we are a company owned across generations who thinks in generations. 

The Mars Compass is a set of objectives and philosophical approach that determines our path forward. These quadrants guide our business strategy and measures our progress in four areas of our business:

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Strong financial performances

Top-tier performances that gives us the freedom to create the world we want tomorrow

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Quality growth

Momentum and growth in our brands and categories, and the exploration of new opportunities, to help us grow for the next 100 years

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Trusted Partner

The response we see from stakeholders on how we are living up to our commitments and their expectations of Mars as a business

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Positive societal impact

Our commitment to helping people, their pets and the planet thrive, which in part we're working to deliver through our Sustainable in a Generation Plan

Prioritizing Inclusivity

At Mars, we're united by our differences

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We're accelerating our commitment to our workplaces and communities with a comprehensive Inclusion and Diversity Strategy.

Building Tomorrow, Today

Our Leaders' Vision For A Better World

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Every day, our leaders do their best to embody and act upon the principle-based behaviors that set the tone for how we do business.

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Policies & Practices

Building A Better World

When we take a stance, we mean it — and our approach is simple and straightforward. When you want to know about our policies, position statements and performance reports, you have this information at your fingertips.