About Mars

Our Australian business began when we started selling the iconic MARS® bar here in 1954, followed by the launch of PAL® and WHISKAS® in 1965. We built our first factory in Wodonga, Victoria in 1966, and since then we have grown significantly, across the four segments of our business. Today, we have six manufacturing sites across Australia and New Zealand, and employ more than 2,000 Associates .

With a turnover exceeding $1 billion , we are one of Australia's leading consumer brands companies, supplying local and export customers with high quality Food, Petcare, Chocolate, Gum & Confectionery products.

Although most of our sales are in Australia and New Zealand, we export to more than 30 countries around the world.

Whether it's the simple pleasure of savouring the world's best-loved chocolate and confectionery, the warmth that a healthy and contented pet brings to your family, or the rewards that come from creating fantastic tastes in your own home, Mars is the company behind many of the enduring brands Australians and New Zealanders (or Pacific consumers) have come to know and trust.

Woman weighs Whiskas cat food in laboratory

The Principles in Action Summary

Discover how we are making a difference to people and the planet through our performance and where we are still seeking the best way forward.

Our Business Segments

We have four business segments in the Australia : Petcare, Chocolate, Wrigley and  Food .

The Five Principles of Mars - Our Principles in Action

The Five Principles of Mars

The Mars Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom are the foundation of our culture and our approach to business.
About mars-history

Our History

Our rich history beyond the introduction of the iconic MARS® bar in Australia, to a diverse business encompassing petcare,gum and confections, and food, underscored by the guidance of the Mars family and our principles-led approach.
Mars management team in Wrigley office

Global Leadership

Mars, Incorporated is governed by our board of directors, management team and global advisors.
Where we operate.

Where we operate

Mars Australia and New Zealand operates across several locations.

Click here to view a short clip on The Amazing Story of Mars.

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