Mars AU Brands | Mars, Incorporated
Our Brands

OUR BRANDS

DELIVERING QUALITY AND VALUE, AROUND THE WORLD

There’s a reason some of our world-class brands have been around for more than 100 years. Our goal has always been to deliver the very best quality products and services at a great value. Every day, we strive to bring pleasure and satisfaction to hundreds of millions of people and pets around the world.

Browse through the full lineup of Mars brands, and learn more about each of our business segments.


 

Mars Petcare

Learn More About Mars Petcare

Advance

ADVANCE

ADVANCE has been developed with WALTHAM® "The world's leading authority on petcare and nutrition". ADVANCE is the most tested super premium pet food in Australia designed specifically for Australian pets, our unique climate and lifestyle.

catsan

CATSAN

CATSAN products have been keeping Australian cats happy and comfortable for more than 20 years.

dentastix

DENTASTIX

PEDIGREE® DENTASTIX believes that the lovable innocence found in every dog helps us reconnect with our true selves and teaches us valuable life lessons. Simply put, dogs make us better people. And that has a profound impact on the world in which we live.

Dine

DINE

The makers of DINE® Cat Food know that cat owners love cats for their independent spirits, personalities and discerning palates. That’s why each DINE® Recipe is purposefully crafted to entice a cat’s unique tastes and desires. Celebrate the love between you and your cat with DINE® Cat Food.

exelpet

EXELPET

The EXELPET brand is a well-recognised and trusted pet health care brand that has been helping to protect Australian dogs and cats from parasites since 1972.
EXELPET products are clinically proven, and an affordable solution designed to help pet owners maintain their pet’s health and well-being.

eukanuba

EUKANUBA

At Eukanuba, we believe every dog deserves a healthy, active life. The right nutrition provides a physical and mental advantage, and it is our responsibility to nourish that. For almost 50 years, our contribution to nutritional science has helped millions of pets around the world, like pioneering DHA for healthy brain function, dental technology for healthy teeth and gums, Omega 3:6 ratio for skin and coat, and more. We use high-quality ingredients like animal protein, and help support a dog’s body, mind and energy needs with key nutrients. Every day our mission is to make a positive difference in dogs’ lives, so they can have a lifetime of adventure with us.

GoldenCob

GOLDEN COB

Since 1895, we have been producing the GOLDEN COB Breeder’s Quality range of seed mixes, to provide Australian Birds with the nutrition they need for health & vitality.

GOOD-O

goodo

GOOD-O

Chunky, chewy and tasty, GOOD-O® has protein for muscles, calcium for strong teeth, grains for digestive health and essential fatty acids and zinc to keep your dog's coat looking healthy.

Greenies

GREENIES

 

Give them a mouthful of confidence.
GREENIES the tasty treat that bends not breaks for a deep clean and fresher breath.

Harmony

HARMONY

Our dedicated wild bird feeding brand, HARMONY is the choice of the responsible wild bird feeder. Focused on bringing nature to people’s backyards, the range includes seed and nectar mixes, self hanging treats, and a no waste range of products using de-hulled seed.

Iams

IAMS

We believe the only way to provide the best possible food and pet care products is to know cats better than anyone else in the industry. We believe that through innovative research and breakthroughs, and by following our unique nutritional philosophy we can enhance the lives of millions of pets around the world.

My Dog

MY DOG

At MY DOG®, we know that you and your dog are the best of friends. You want to share in everything together, especially when it comes to mealtimes. Which is why we put our heart and soul into crafting delicious dog food recipes your dog will love. We want both of you to share that special moment together.

NaturesTable

NATURE'S TABLE

We believe the best things happen when we stay true to nature.
We let nature thrive and flourish, embracing high quality produce. We celebrate it in all its forms – always working with it, not against it. So that every Aussie dog can enjoy the natural flavours of NATURE’S TABLE pet food - free from artificial colours, flavours and preservatives.

Nutro

NUTRO

When is comes to NUTRO pet food we’re committed to providing pets with high quality nutrition that nature has to offer. Mars Incorporated is a leader in natural pet food with exceptional nutrition, taste and quality. We assemble each batch ourselves, 100% prepared in our own facilities in Australia and the U.S to ensure that all of what we know goes into NUTRO. This includes high quality ingredients, fortified with vitamins, minerals and amino acids to create a natural pet food that delivers a premium tailored to your pets needs.

Optimum

OPTIMUM

OPTIMUM provides expert nutrition to ensure your dog is in peak condition, so you and your dog can enjoy a freer, more exhilarating life together.
Proudly used and recommended by veterinarian Dr Chris Brown, the OPTIMUM  range of products have been developed with nutritionists and vets from Waltham - a world leading authority on pet care and nutrition.

Pedigree

PEDIGREE

At PEDIGREE®, we believe in making the world a better place for all dogs, and feeding the goodness that dogs bring out in all of us. With more than seventy years of in business, PEDIGREE® is the world’s no. 1 dog food brand, making healthy, delicious food for dogs of all shapes and sizes around the globe. Pedigree. Feed the good.

RoyalCanin

ROYAL CANIN

Founded in 1968, ROYAL CANIN® is a global leader in pet health nutrition. In an industry that continues to adapt to popular trends, our mission remains the same: Observing them, learning from them, respecting them and recognising their differences is quite literally our life’s work. The goal of that work is to provide every dog and cat with the nutrition that is precisely right for their individual needs – needs that vary with the pet’s breed, environment, age, weight, gender, digestion, their genetic makeup and lifestyle.

SCHMACKOS

SCHMACKOS

Ever wondered why DOGS GO WACKO FOR SCHMACKOS? It's because SCHMACKOS treats are specifically designed to smell and taste absolutely amazing... to a dog. Yep, dogs will do pretty much anything for a SCHMACKOS - like behave, perform a trick, or turn into a dog ninja and scale the kitchen bench to open the SCHMACKOS cupboard.
It's this yumminess that is at the heart of the SCHMACKOS Brand philosophy. The philosophy to do everything possible to help dogs and their humans have more fun together. That's why SCHMACKOS has created an irresistible range of dog treats that are perfect for playing, training, rewarding and occupying our fury friends. As soon as SCHMACKOS treats are taken out of the cupboard, fun follows. And that's the way it should be.

Temptations

TEMPTATIONS

They’re the irresistible treats your cat will love. With a simple shake of the bag, cats will do anything for the great taste of TEMPTATIONS.

Trill

TRILL

For decades, TRILL has been helping bird owners take care of their feathered family members. The range includes fortified seed mixes, treats made with pure honey, and MIX-IN fruit and vegetable blends, designed to be a convenient supplement to a birds diet.

WALTHAM

WALTHAM

The WALTHAM Centre for Pet Nutrition is a leading authority in pet nutrition and wellbeing, advancing the frontiers of research into nutrition and health of pets for more than 50 years.

Whiskas

WHISKAS

To keep your cat healthy, happy and always curious, there’s no better choice than feeding him WHISKAS® Cat Food. After all, we've been making it for more than 40 years.

Advance

ADVANCE

ADVANCE has been developed with WALTHAM® "The world's leading authority on petcare and nutrition". ADVANCE is the most tested super premium pet food in Australia designed specifically for Australian pets, our unique climate and lifestyle.

catsan

CATSAN

CATSAN products have been keeping Australian cats happy and comfortable for more than 20 years.

dentastix

DENTASTIX

PEDIGREE® DENTASTIX believes that the lovable innocence found in every dog helps us reconnect with our true selves and teaches us valuable life lessons. Simply put, dogs make us better people. And that has a profound impact on the world in which we live.

Dine

DINE

The makers of DINE® Cat Food know that cat owners love cats for their independent spirits, personalities and discerning palates. That’s why each DINE® Recipe is purposefully crafted to entice a cat’s unique tastes and desires. Celebrate the love between you and your cat with DINE® Cat Food.

exelpet

EXELPET

The EXELPET brand is a well-recognised and trusted pet health care brand that has been helping to protect Australian dogs and cats from parasites since 1972.
EXELPET products are clinically proven, and an affordable solution designed to help pet owners maintain their pet’s health and well-being.

eukanuba

EUKANUBA

At Eukanuba, we believe every dog deserves a healthy, active life. The right nutrition provides a physical and mental advantage, and it is our responsibility to nourish that. For almost 50 years, our contribution to nutritional science has helped millions of pets around the world, like pioneering DHA for healthy brain function, dental technology for healthy teeth and gums, Omega 3:6 ratio for skin and coat, and more. We use high-quality ingredients like animal protein, and help support a dog’s body, mind and energy needs with key nutrients. Every day our mission is to make a positive difference in dogs’ lives, so they can have a lifetime of adventure with us.

GoldenCob

GOLDEN COB

Since 1895, we have been producing the GOLDEN COB Breeder’s Quality range of seed mixes, to provide Australian Birds with the nutrition they need for health & vitality.

GOOD-O

Chunky, chewy and tasty, GOOD-O® has protein for muscles, calcium for strong teeth, grains for digestive health and essential fatty acids and zinc to keep your dog's coat looking healthy.

Greenies

GREENIES

 

Give them a mouthful of confidence.
GREENIES the tasty treat that bends not breaks for a deep clean and fresher breath.

Harmony

HARMONY

Our dedicated wild bird feeding brand, HARMONY is the choice of the responsible wild bird feeder. Focused on bringing nature to people’s backyards, the range includes seed and nectar mixes, self hanging treats, and a no waste range of products using de-hulled seed.

Iams

IAMS

We believe the only way to provide the best possible food and pet care products is to know cats better than anyone else in the industry. We believe that through innovative research and breakthroughs, and by following our unique nutritional philosophy we can enhance the lives of millions of pets around the world.

My Dog

MY DOG

At MY DOG®, we know that you and your dog are the best of friends. You want to share in everything together, especially when it comes to mealtimes. Which is why we put our heart and soul into crafting delicious dog food recipes your dog will love. We want both of you to share that special moment together.

NaturesTable

NATURE'S TABLE

We believe the best things happen when we stay true to nature.
We let nature thrive and flourish, embracing high quality produce. We celebrate it in all its forms – always working with it, not against it. So that every Aussie dog can enjoy the natural flavours of NATURE’S TABLE pet food - free from artificial colours, flavours and preservatives.

Nutro

NUTRO

When is comes to NUTRO pet food we’re committed to providing pets with high quality nutrition that nature has to offer. Mars Incorporated is a leader in natural pet food with exceptional nutrition, taste and quality. We assemble each batch ourselves, 100% prepared in our own facilities in Australia and the U.S to ensure that all of what we know goes into NUTRO. This includes high quality ingredients, fortified with vitamins, minerals and amino acids to create a natural pet food that delivers a premium tailored to your pets needs.

Optimum

OPTIMUM

OPTIMUM provides expert nutrition to ensure your dog is in peak condition, so you and your dog can enjoy a freer, more exhilarating life together.
Proudly used and recommended by veterinarian Dr Chris Brown, the OPTIMUM  range of products have been developed with nutritionists and vets from Waltham - a world leading authority on pet care and nutrition.

Pedigree

PEDIGREE

At PEDIGREE®, we believe in making the world a better place for all dogs, and feeding the goodness that dogs bring out in all of us. With more than seventy years of in business, PEDIGREE® is the world’s no. 1 dog food brand, making healthy, delicious food for dogs of all shapes and sizes around the globe. Pedigree. Feed the good.

RoyalCanin

ROYAL CANIN

Founded in 1968, ROYAL CANIN® is a global leader in pet health nutrition. In an industry that continues to adapt to popular trends, our mission remains the same: Observing them, learning from them, respecting them and recognising their differences is quite literally our life’s work. The goal of that work is to provide every dog and cat with the nutrition that is precisely right for their individual needs – needs that vary with the pet’s breed, environment, age, weight, gender, digestion, their genetic makeup and lifestyle.

SCHMACKOS

SCHMACKOS

Ever wondered why DOGS GO WACKO FOR SCHMACKOS? It's because SCHMACKOS treats are specifically designed to smell and taste absolutely amazing... to a dog. Yep, dogs will do pretty much anything for a SCHMACKOS - like behave, perform a trick, or turn into a dog ninja and scale the kitchen bench to open the SCHMACKOS cupboard.
It's this yumminess that is at the heart of the SCHMACKOS Brand philosophy. The philosophy to do everything possible to help dogs and their humans have more fun together. That's why SCHMACKOS has created an irresistible range of dog treats that are perfect for playing, training, rewarding and occupying our fury friends. As soon as SCHMACKOS treats are taken out of the cupboard, fun follows. And that's the way it should be.

Temptations

TEMPTATIONS

They’re the irresistible treats your cat will love. With a simple shake of the bag, cats will do anything for the great taste of TEMPTATIONS.

Trill

TRILL

For decades, TRILL has been helping bird owners take care of their feathered family members. The range includes fortified seed mixes, treats made with pure honey, and MIX-IN fruit and vegetable blends, designed to be a convenient supplement to a birds diet.

WALTHAM

The WALTHAM Centre for Pet Nutrition is a leading authority in pet nutrition and wellbeing, advancing the frontiers of research into nutrition and health of pets for more than 50 years.

Whiskas

WHISKAS

To keep your cat healthy, happy and always curious, there’s no better choice than feeding him WHISKAS® Cat Food. After all, we've been making it for more than 40 years.

Mars Wrigley Confectionery

Learn More About Mars Wrigley Confectionery

Airwaves

AIRWAVES

AIRWAVES® deliver an intense flavour hit that clears the senses! The unique combination of Menthol and Eucalyptus in the candy coating ensures consumers can breathe free after every chew!

bounty-confectionery

BOUNTY

Available in whole milk and dark chocolate varieties, the moist, tender coconut tempts your senses with the taste of paradise.

celebrations-confectionery

CELEBRATIONS

Launched in 1997, CELEBRATIONS® chocolate was first to bring together a selection of well-loved brands in miniature. With the mix of everyone's favorites, CELEBRATIONS® chocolate is a guaranteed crowd-pleaser for any occasion.

Eclipse

ECLIPSE

Eclipse® sugar-free gum and mints provide incredibly fresh breath solutions for people whose on-the-go lifestyle demands a breath freshener that delivers.

extra

EXTRA

EXTRA® is Australia and New Zealand’s original and favourite sugarfree gum. Launched in 1987, EXTRA® was the first sugar free gum with longer lasting flavour. Today, EXTRA® continues to lead the gum category with new products and great advertising.

HubbaBubba

HUBBA BUBBA

Enjoyed by consumers since 1979, HUBBA BUBBA® packs mouth-watering flavours into seriously soft, fun formats that make blowing the biggest, baddest bubbles a breeze.

JuicyFruit

JUICY FRUIT

You want, you need and you got to have more sweet! JUICY FRUIT® brings you one-of-a-kind flavour that satisfies your cravings for something sweet. People all over the world have loved JUICY FRUIT® for over 100 years.

M-Ms

M&M's

M&M'S® have been one of the most famous candy treats in the world since 1941. The snack-sized pieces of chocolate in a colourful candy shell are instantly recognizable all over the globe. M&M'S® are available in Milk Chocolate, Peanut, Crispy, Mix-Ups and Minis.

maltesers

MALTESERS

A light honeycomb centre encased in delicious chocolate. MALTESERS® are a little bit of naughtiness, but with a light hearted personality and a lot of fun.

mars-confectionery

MARS

The original chocolate bar created by Forrest Mars in 1932. A delicious fusion of chocolate, caramel and nougat has been rewarding and restoring people for generations. Mars® - Work, Rest and Play your part.

MilkyWay

MILKY WAY

Launched in 1935, MILKY WAY® is our second oldest brand, after the MARS bar itself. A firm family favourite for decades, the MILKY WAY® bar has a light whipped centre covered in tasty milk chocolate. Lighten up and play with MILKY WAY®!

PK

PK

P.K.® has been delivering long lasting fresh breath for over 80 years and comes in two fresh flavours: Peppermint and Liquorice.

Pods

PODS

A deliciously crunchy wafer biscuit with luscious caramel, topped with a generous helping of smooth, rich chocolate. Go on, Embrace The Chew, Befriend The Crunch.

Skittles

SKITTLES

SKITTLES® bite-sized chewy lollies with a colourful crispy shell, have been allowing fans to 'Taste the Rainbow' since the 1980's. SKITTLES® come in a mix of intense fruit flavours such as Fruits, Sours and Crazy Cores, with new flavours continually being launched to stimulate the taste buds.

Snickers

SNICKERS

The world's best-selling candy bar. Packed with peanuts, caramel and nougat then coated with milk chocolate, SNICKERS® bars quickly became one of the planet's favorite treats after its introduction in 1930.

starburst

STARBURST

Packed with the most intensely juicy flavours, STARBURST® can be enjoyed anytime and anywhere. Available in jellies, hard candy and many shapes and sizes including Snakes, Babies, Fruit Chews, Sucks, Party Mix, Gummi fruits and Limited Edition flavours. STARBURST® has become a well-recognised brand, making mouths water all over Australia and New Zealand with their full-on fruit flavours.

twix-confectionery

TWIX

Enjoy TWIX®. Three simple ingredients...crunchy biscuit - oven baked to perfection, golden caramel and smooth milk chocolate combined into a delicious bar. There really is nothing better than a nice cup of tea and a TWIX®, so put your feet up and pause for tea and TWIX® - guaranteed to make you smile.

5 GUM

5 is a ground breaking sugar-free stick gum product. The mouth-freshening gum delivers long-lasting flavour and a unique experience that really stimulates the senses. The sleek 5 envelope is the latest great packaging enhancement for stick gum. Each distinctive envelope has an eye-catching design and holds 12 sticks. Now available in Cirrus bursting blueberry and Vortex juicy green apple flavours.

Airwaves

AIRWAVES

AIRWAVES® deliver an intense flavour hit that clears the senses! The unique combination of Menthol and Eucalyptus in the candy coating ensures consumers can breathe free after every chew!

bounty-confectionery

BOUNTY

Available in whole milk and dark chocolate varieties, the moist, tender coconut tempts your senses with the taste of paradise.

CELEBRATIONS

Launched in 1997, CELEBRATIONS® chocolate was first to bring together a selection of well-loved brands in miniature. With the mix of everyone's favorites, CELEBRATIONS® chocolate is a guaranteed crowd-pleaser for any occasion.

Eclipse

ECLIPSE

Eclipse® sugar-free gum and mints provide incredibly fresh breath solutions for people whose on-the-go lifestyle demands a breath freshener that delivers.

extra

EXTRA

EXTRA® is Australia and New Zealand’s original and favourite sugarfree gum. Launched in 1987, EXTRA® was the first sugar free gum with longer lasting flavour. Today, EXTRA® continues to lead the gum category with new products and great advertising.

HubbaBubba

HUBBA BUBBA

Enjoyed by consumers since 1979, HUBBA BUBBA® packs mouth-watering flavours into seriously soft, fun formats that make blowing the biggest, baddest bubbles a breeze.

JuicyFruit

JUICY FRUIT

You want, you need and you got to have more sweet! JUICY FRUIT® brings you one-of-a-kind flavour that satisfies your cravings for something sweet. People all over the world have loved JUICY FRUIT® for over 100 years.

M-Ms

M&M's

M&M'S® have been one of the most famous candy treats in the world since 1941. The snack-sized pieces of chocolate in a colourful candy shell are instantly recognizable all over the globe. M&M'S® are available in Milk Chocolate, Peanut, Crispy, Mix-Ups and Minis.

maltesers

MALTESERS

A light honeycomb centre encased in delicious chocolate. MALTESERS® are a little bit of naughtiness, but with a light hearted personality and a lot of fun.

mars-confectionery

MARS

The original chocolate bar created by Forrest Mars in 1932. A delicious fusion of chocolate, caramel and nougat has been rewarding and restoring people for generations. Mars® - Work, Rest and Play your part.

MilkyWay

MILKY WAY

Launched in 1935, MILKY WAY® is our second oldest brand, after the MARS bar itself. A firm family favourite for decades, the MILKY WAY® bar has a light whipped centre covered in tasty milk chocolate. Lighten up and play with MILKY WAY®!

PK

PK

P.K.® has been delivering long lasting fresh breath for over 80 years and comes in two fresh flavours: Peppermint and Liquorice.

Pods

PODS

A deliciously crunchy wafer biscuit with luscious caramel, topped with a generous helping of smooth, rich chocolate. Go on, Embrace The Chew, Befriend The Crunch.

Skittles

SKITTLES

SKITTLES® bite-sized chewy lollies with a colourful crispy shell, have been allowing fans to 'Taste the Rainbow' since the 1980's. SKITTLES® come in a mix of intense fruit flavours such as Fruits, Sours and Crazy Cores, with new flavours continually being launched to stimulate the taste buds.

Snickers

SNICKERS

The world's best-selling candy bar. Packed with peanuts, caramel and nougat then coated with milk chocolate, SNICKERS® bars quickly became one of the planet's favorite treats after its introduction in 1930.

starburst

STARBURST

Packed with the most intensely juicy flavours, STARBURST® can be enjoyed anytime and anywhere. Available in jellies, hard candy and many shapes and sizes including Snakes, Babies, Fruit Chews, Sucks, Party Mix, Gummi fruits and Limited Edition flavours. STARBURST® has become a well-recognised brand, making mouths water all over Australia and New Zealand with their full-on fruit flavours.

twix-confectionery

TWIX

Enjoy TWIX®. Three simple ingredients...crunchy biscuit - oven baked to perfection, golden caramel and smooth milk chocolate combined into a delicious bar. There really is nothing better than a nice cup of tea and a TWIX®, so put your feet up and pause for tea and TWIX® - guaranteed to make you smile.

Mars Food

Learn More About Mars Food

Dolmio

DOLMIO

DOLMIO® sauces are the spark that brings your family to the table. They give you a quick and convenient way to deliver a healthy nutritious meal with tastes inspired by Italy and flavors the whole family will enjoy.

kantong

KAN TONG

KAN TONG® Sauces are loved by Aussie’s to help them make delicious Asian inspired dinners. We use only the highest quality ingredients. KAN TONG® Stir Fry Sauces, Simmer Sauces, Pastes and Meal Bases are made in Australia.

Masterfoods

MASTERFOODS

MASTERFOODS® — one of Australia's largest and best-loved food brands — has inspired creativity in Aussie kitchens for more than 60 years with its leading range of herbs and spices, recipe bases, table sauces, marinades, mustards, relishes and finishing sauces.

UncleBens

UNCLE BEN'S

"Making rice convenient and tasty for over 50 years." From its traditional long grain rice, to easy and convenient microwaveable rice, to a range of delicious ethnic sauces the whole family will love, UNCLE BEN'S® products are easy to prepare and can form part of a delicious balanced meal.

Promite

PROMITE

PROMITE® is a delicious vegetable extract spread which is perfect on toast or bread and is an excellent source of B Vitamins. PROMITE® has a smooth texture with a unique taste which all the family will love, suitable for vegetarians.

Dolmio

DOLMIO

DOLMIO® sauces are the spark that brings your family to the table. They give you a quick and convenient way to deliver a healthy nutritious meal with tastes inspired by Italy and flavors the whole family will enjoy.

kantong

KAN TONG

KAN TONG® Sauces are loved by Aussie’s to help them make delicious Asian inspired dinners. We use only the highest quality ingredients. KAN TONG® Stir Fry Sauces, Simmer Sauces, Pastes and Meal Bases are made in Australia.

Masterfoods

MASTERFOODS

MASTERFOODS® — one of Australia's largest and best-loved food brands — has inspired creativity in Aussie kitchens for more than 60 years with its leading range of herbs and spices, recipe bases, table sauces, marinades, mustards, relishes and finishing sauces.

UncleBens

UNCLE BEN'S

"Making rice convenient and tasty for over 50 years." From its traditional long grain rice, to easy and convenient microwaveable rice, to a range of delicious ethnic sauces the whole family will love, UNCLE BEN'S® products are easy to prepare and can form part of a delicious balanced meal.

Promite

PROMITE

PROMITE® is a delicious vegetable extract spread which is perfect on toast or bread and is an excellent source of B Vitamins. PROMITE® has a smooth texture with a unique taste which all the family will love, suitable for vegetarians.