Wrigley and the Five® chewing gum brand have announced cooperation with
a popular rapper and a Black Star artist L’One. His new music video will
feature winners of a creative contest to be held as part of the campaign. The
campaign with the artist will be launched in Russia on February 12, 2018.
The goal of the campaign is to help people to reveal their talents and
show their creative skills. Thanks to the nationwide promotional campaign,
everyone will be able to take part in the contest and take a step closer to
their cherished dream of appearing in a real music video.
In order to try their luck and get a chance to appear in L’One’s music
video, extraordinary and brilliant people will need to publish a video showing
their talent on www.5gum.ru.
The nationwide promotional campaign will start on February 12. The
campaign’s mechanics is quite simple: just buy a promo pack of the Five chewing
gum and register a unique code on the campaign website at www.5gum.ru. Apart from an opportunity to feature in L’One’s video
clip, participants of the contest can get original prizes. The campaign will
end on May 12, 2018.