Mars Business Segment – Doing Our Part | Mars, Incorporated
Business Segment Highlights



“The company’s objective is the manufacture and distribution of food products in such manner as to promote a mutuality of services and benefits among all stakeholders.” — Forrest E. Mars, Sr., 1947

The vision of Forrest E. Mars, Sr., is as fresh in our minds as the day he put it into action. We work every day to make it a reality by following The Five Principles to make a difference for people and the planet.


Our vision is to create A Better World for Pets®, as we want to give back for the good and all the amazing benefits that pets bring to our lives. We work to highlight the power of our furry friends and to educate people to be responsible pet owners.

Here are a few highlights of our recent efforts:

  • We committed to source all our fish from sustainable sources by 2020.

  • Through our brands, we run many educational programs teaching responsible pet ownership, for example, the PEDIGREE® A Dog’s Story App.

  • We introduced Marine-Stewardship-Council-certified fish for SHEBA® Cat Food and WHISKAS® Cat Food in Europe.

  • In the U.S., we are working toward our target by following the sourcing recommendations set by the Monterey Bay Aquarium Seafood Watch® program for three varieties of SHEBA® Cat Food.

  • Since its creation in 2008, the PEDIGREE Foundation has awarded grants of more than US $4 million to thousands of shelters and dog rescue groups in the U.S. alone.

  • Most of our segment’s offices are pet-friendly offices.


We proudly make some of the world’s favorite chocolate brands. Success for us means growing our business the right way. Mars Chocolate is committed to leading the industry, and we see sustainability and responsible communications as essential to our business.

We are committed to building a sustainable supply of cocoa, and we focus on ensuring cocoa is a crop of choice for the future. We were the first global chocolate company to commit to sourcing all of our cocoa from certified suppliers by 2020. In 2011, we purchased 10 percent of our cocoa from certified sources, and in 2012, we exceeded 20 percent and became the world’s largest user of certified cocoa. By 2016, we are on target to source 50 percent of our cocoa from certified sources. We currently buy cocoa certified by the Rainforest Alliance, UTZ Certified and Fairtrade.

Since Frank C. Mars and his wife, Ethel, started making candy in their Tacoma, Washington, kitchen more than 100 years ago, we have learned a lot about cocoa. Cocoa has a fascinating history. Our Associates are leading the effort to identify the true history of chocolate — you can find out what we’ve learned in our published book, Chocolate: History, Culture and Heritage. Learn more about the history of chocolate making in America by visiting the American Heritage Chocolate website.


Business is about more than great products. It’s about being our best for our Associates, customers, consumers and communities. Thanks to the 15,000 Wrigley Associates, who are making choices based on our Five Principles, our business is thriving. This success enables us to make a difference for our planet, through environmental stewardship and education programs, as well as for people, by supporting the wellbeing of our local communities and advancing oral health initiatives around the world.

Here are a few ways Wrigley is spreading smiles around the world:

  • Since 1987, the Wrigley Company Foundation has impacted millions of people and awarded more than $70 million to charitable organizations with a focus on oral health, the environment and sustainable local initiatives.
  • Wrigley is committed to improving oral health through the recognized benefits of chewing sugar-free gum, by supporting oral health education and providing access to oral care. The Wrigley Company Foundation has provided care to more than 100,000 people through our Oral Care Community Service Grant Program.
  • Our business and the Wrigley Company Foundation partner with government agencies, environmental organizations and educators to promote environment and litter prevention education through community campaigns and in-school programs, including the Foundation for Environmental Education’s Litter Less campaign.


Better food today, a better world tomorrow — that’s the Mars Food way. As a major food company, we recognize our responsibility to help consumers make healthier choices, ensure our ingredients are produced sustainably and reduce our operational impacts.

Here are some highlights of our efforts:

  • We believe in honest labeling. We’ve rolled out front-of-pack nutrition labeling across 99 percent of our global product portfolio. And, as part of the Mars Food Global Health & Wellbeing Ambition, we’re introducing new labels to help you identify our more nutritious products that can be enjoyed any day, as well as our more indulgent offerings that are best enjoyed as part of a balanced weekly diet.

  • We reduced sodium in all of our products globally by an average of 25 percent between 2007 and 2012. We are committed to reducing sodium another 20 percent across our global portfolio by 2021. This is to ensure that more than 95 percent of our products ultimately meet the World Health Organization (WHO) guidelines for sodium intake.

  • We’ve developed the Mars Food Nutrition Criteria, a set of criteria that we developed based on dietary recommendations made by the WHO and other leading global public health authorities. We are using these criteria to guide us as we work to make our products healthier, reducing sodium and added sugar levels and increasing whole grain and vegetable content.

  • We are working to increase the number of whole grain products in our portfolio so that 50 percent of our rice products include whole grains and/or legumes. We’re also ensuring that all of our tomato-based jar products include one serving of vegetables.

  • We’ve committed to purchasing 100 percent of our rice from sustainable sources by 2020. We were a founding member of the Sustainable Rice Platform in 2015, a public/private partnership that developed the first global standard for sustainable rice. Working with other stakeholders, we are piloting innovative methods for producing rice that reduce water use and lower greenhouse gas emissions, while increasing yields and farmer income.

  • Basmati rice farmers in Pakistan are a part of our farmer partnership program that educates farmers and helps them get the most money for their crops. We aim to only work with suppliers that can consistently meet our standards and specifications that are compatible with The Five Principles. We now purchase 100 percent of our basmati rice from sustainable sources, using the Sustainable Rice Platform standard.

  • Through our UNCLE BEN’S® Ben’s Beginners program, started in 2012, we have helped inspire more families to cook and eat together at home.

  • For the past 4 years, SEEDS OF CHANGE® has distributed almost $1 million in grants to support sustainable practices and community gardening. More than 90 tons of produce has been grown by grant recipients in community and school gardens, benefitting more than 35,000 people.


At Mars Drinks, we’re inspiring workplaces to rethink what work and the workday can be. As a part of our 100 percent dedication to the workplace, we support businesses across the globe that want to create great environments for their people. Our beverage solutions help bring people together at work to connect, collaborate and get things done together.

Mars Drinks offers a range of workplace-designed technology and products that deliver taste and choice for small and large offices. We are committed to sustainability, innovating solutions that reduce our impact on people and the planet and that help businesses to achieve their own sustainability goals.

Here are a few highlights of Mars Drinks initiatives:

  • We sourced 100 percent of our owned-brand coffee and black tea products from third-party certified farms.

  • Since 2009, we’ve been offering our North American customers a solution for recycling Freshpacks.

  • We reduced energy and water use on our factory sites by 20 percent and 67 percent respectively.

  • Our factories send zero waste to landfills and are certified to ISO 14001 environmental management standards.

  • In 2015, our global headquarters in West Chester, Pennsylvania achieved LEED Gold Certification.


In 2016, Mars Symbioscience celebrated our 10th anniversary. During those 10 years, our entrepreneurial spirit has guided us into exciting new areas. We put The Five Principles into action by embracing ambitious research that has the potential to change the world for the better.

We continued to do extensive research to advance our understanding of cocoa flavanols. Working in collaboration with some of the world’s leading scientific institutes, we have published more than 150 scientific papers and approximately 100 patents globally in the field of cocoa flavanols.

Using this knowledge, Mars scientists have developed the patented Cocoapro® process. This process, which helps to retain the flavanols found naturally inside the cocoa bean, which are usually destroyed during the processing of cocoa.

In addition, we have created business models in the areas of tree nurseries and composting, as well as marine culture with seahorse and ornamental fish farming. These provide alternative livelihoods for communities in our value chain.

Also, the Rainforest Alliance has certified more than 3,944 hectares of cocoa trees from a total of 2,882 farmers. At Mars Symbioscience, we provide science-based solutions that leverage partnerships with researchers to drive sustainable social, environmental and economic development to ensure healthy futures.

All over the world, Associates in every business segment at Mars — Petcare, Chocolate, Food, Drinks, Wrigley and Symbioscience — work to put our Principles into Action.