SNICKERS® Fuels Lakmé Fashion Week | Mars, Inc.
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FUELING UP TO AVOID A FASHION FAUX

Every fashionista has a favorite accessory. It could be a stylish pair of shoes, a vintage clutch or a bold pocket square. But when Fashion Week came to town in Mumbai, style icons reached for a little something to help fuel them through the fashion frenzy.

SNICKERS® has long said, “You’re not you when you’re hungry,” and if ever there is a time to put your best foot forward, it’s at Lakmé Fashion Week (LFW).

It’s where the who’s-who of the fashion world are looking to be seen. Backstage, on the catwalk or sitting front row at their favorite show, all eyes are on industry insiders. But when hunger hits, it’s primetime for a fashion faux pas.

It creeps up on you when you least expect it—during a last-minute fitting, moments before walking the catwalk or as soon as the lights dim and music starts. In the clothing chaos, you soon realized you skipped your last meal…or two? Your “hangry,” alter ego takes over—you’re dramatic, impatient, restless.

So SNICKERS® was on standby with the ultimate fashion accessory—sleek enough to tuck in your pocket or purse, but powerful enough to fuel the fashion world at the biggest event of the year. The chocolate bar served as LFW’s “Official Hunger Partner,” and supermodels to designers, fashionistas to foodies—all relied on fashion’s new favorite food for a quick pick me up.

Seven local food influencers got in on the fun, acting as behind-the-scenes SNICKERS® Reporters and spreading the food and fashion love on social media through #SNICKERSxLFW. Thanks to the paparazzi, every picture-perfect moment was caught on camera. While some consider it an unusual duo, the fashion world all agrees—this is one sweet, and chic, twosome.

Munchy Mumbai_lakeme_01The Mumbai Cult_Lakeme_02