MARS CATALYST
Mars Catalyst is our own internal “think tank.” For the last five decades, Catalyst’s goal has been to challenge traditional business thinking within Mars, while continuing to deliver solutions to our most complex business challenges.
Catalyst is a highly diverse group of people, an uncommon collaboration, transforming theory into actionable capabilities and big-impact strategies that are not only long-term, but also fit seamlessly into the Mars culture.
Learn More About Catalyst
Catalyst works to transform theory into actionable strategies and capabilities and to create lasting value for the business. A highly diverse group of people contributes to Catalyst’s capabilities. It is a growing network of multidisciplinary academic thought leaders; Mars Associates from the USA, Europe and Asia with widely varying backgrounds; and other key scientific partners.
Inside the Catalyst Labs, concepts and theories are turned into big-impact strategies that are not only long-term, but also fit seamlessly into the Mars, Incorporated culture. Recently, Catalyst created a cutting-edge data methodology that has doubled the impact of our advertising. It also developed highly sought-after, science-based marketing and sales strategies, foundational corporate culture analysis for M&A “smoothing,” and the Economics of Mutuality initiative. This groundbreaking initiative is an unconventional, holistic business-model approach to sustainability and value, which has the potential to reshape the way we currently do business globally.