Health & Nutrition Resources For Healthy People & Pets – Doing Our Part | Mars, Incorporated
Helping People Choose

Helping People Choose


Keeping you informed is part of our job. We want to help you make the right choices for you, your family and your pets by providing clear and meaningful information about the ingredients we use in our products.


Informative and eye-catching — that’s how we like our packaging. We make sure that our packaging is informative, easy-to-understand and nice to look at, too. At the end of the day, we want you to be able to make the best choices for you and your family.

We were one of the first companies to use the Guideline Daily Amounts (GDA) 1, which shows how many calories and key nutrients are recommended as part of a balanced diet, on nearly all of our packaging. GDAs are presented as amounts or percentages of the daily-recommended intake per portion of our product. They are a consistent, fact-based and transparent way to provide information to help you build and maintain a healthy diet.

We display calorie GDAs on both the front of our packaging and — more extensively — the back. In 2014, we implemented GDA labeling globally on 99 percent of our chocolate, gum and confectionery and food products.

We show detailed nutritional content in all our products so you know what you’re getting. This means you’ll be able to find information on calories and other nutrients on single-serve bars – including protein, carbohydrates, sugars, total and saturated fat, trans fat, sodium and fiber – on our product labels. This information is provided per portion, and where required, per 100 g or 100 ml.

We do our part to comply with national food regulations for nutritional labeling wherever we operate — if we make a specific claim for any nutrient, we mean it. Where there aren’t existing regulations on labeling or nutrition claims, we uphold the guidelines in the Codex Alimentarius, which sets worldwide standards.

You can trust the science behind all of our health and fortification claims on Mars products. Our Fortification and Nutrient Claims Policy lays out how we do it. Everywhere we operate, our product claims will be truthful, straightforward and in compliance with all applicable legislation and regulations. Anywhere there aren’t local regulations for health, nutrition or fortification claims, we use robust internal standards and guidance from the Codex Alimentarius, where applicable.


We know our consumers like to check the label. It helps them to understand what’s in our products, and to make the right choices for themselves and their families. One of the most important things on our labels is GDA information — Guideline Daily Amounts — which help make sense of the science, and put each portion into the context of an overall diet. 

In 2015, more than 99 percent of all our chocolate and confectionery carried GDA labeling. Our Food brands have made great progress. From 92 percent in 2014, we’ve jumped to having 99 percent of our portfolio labeled with GDA information in 2015.

Fiona Dawson

"I'm delighted that Mars Food is helping to provide healthy solutions through our famous brands. Our Nutrition Criteria sets a very high standard for our products, and by 2021, we estimate 95% of our portfolio will be aligned with our Nutrition Criteria, offering families a variety of products to enjoy any day of the week.”
Fiona Dawson, Global President of Mars Food, Drinks, and Multisales



Beyond GDA, we are taking steps to help our consumers continue to make the best choices for themselves and their families. We are exploring innovative alternatives for nutrition labeling, including interpretive systems. But we want to ensure these schemes are supported by a broad range of stakeholders, and there is evidence they really help consumers choose. This is why we use the “traffic light” labeling scheme in the U.K. to make it even easier for our consumers to make the right choices, and it’s why Mars Food decided to deploy the Health Star Rating systems on its product labels in Australia. We also supported the labeling of added sugars proposed by the U.S. Food and Drug Administration.

Through the new Mars Food Health and Wellbeing Ambition, we’ve also committed to providing on-pack guidance that helps consumers identify our any day foods and our more indulgent products that are best enjoyed as part of a balanced weekly diet.


Some Mars Food products follow traditional recipes that contain higher levels of added sugar, salt or fat to create an authentic meal. We are proud to be one of the first global food companies to commit to provide guidance to consumers on-pack and on our brand websites regarding how often it is recommended that our more indulgent meal offerings be consumed. We will roll out this new labeling over the next five years. This labeling is based on the nutrition guidance incorporated into the Mars Food Nutrition Criteria and what we know about how long it takes the body to restore balance after eating these meals.


To make our healthy living messages more meaningful to local audiences, we include nutritional information about our products on our global brand sites, such as the SNICKERS® Brand. Here are a few other resources and initiatives:

  • Clever Naschen , or “Smart Snacking,” in Germany

  • Mars Vida Saludable and Mars Vida Saudável or “Healthy Life” in Latin America

  • Planet Mars in the Gulf Cooperation Council (GCC)


We also provide information to help people make educated choices about what to feed their pets, along with general resources on pet health and responsible ownership, such as:

  • Suggested feeding amounts to help owners manage their pet's weight — for example, on our U.K. PEDIGREE® Brand and global brand site for The Nutro Company

  • Our major scientific study on pet health: The Banfield® Pet Hospital State of Pet Health 2015 Report

  • Our partnership with the Eunice Kennedy Shriver National Institute of Child Health and Human Development, which provides information on the role of pets in children’s health and development. Read more about human-animal interaction.

Learn more about our responsible pet ownership initiatives. »

1This excludes herbs and spices and condiment packs that are too small to label with GDA information as well as Mars Foodservice products, which are currently only labeled in the U.K. and will be labeled in the U.S. soon. Chewing gum, bubble gum, breath mints, drops, dental pastilles and medicated confectionery are exempt from GDA labeling because they contribute a negligible amount of nutrients (per serving) to the diet. This also excludes gift/promotional items.

We’ve included nutritional information on our global brand sites to help people make informed decisions to live healthier lives.