Mars Promotes Responsible Behavior – Doing Our Part | Mars, Incorporated
Responsible Use Of Our Products


Our products and services bring pleasure to hundreds of millions of people — it’s our job to help you enjoy them responsibly.


Mars produces six of the world’s 20 best-selling chocolate brands: M&M’S®, MARS® Bar, MILKY WAY®, TWIX®, DOVE®/GALAXY® and SNICKERS®.

We are proud of these products and the pleasure they bring to people’s lives. We also take seriously our responsibility to encourage people to enjoy them as part of a healthy and well-balanced lifestyle. Our commitment is to help people make informed choices using clear nutritional labeling and responsible, transparent marketing.


While the vast majority of consumers dispose of their gum properly, not everyone has the same respect for the environment in their communities.

We take this issue seriously and recognize that the only long-term sustainable solution to dealing with littered gum – and all forms of litter – is to change behavior. We encourage this through active support of:

  • Clear on-pack labeling motivating our consumers to dispose of their gum properly
  • Community awareness campaigns in partnership with governments, NGOs and educators
  • In-school education programs that help young people develop a respect for their local environment

One way Wrigley helps is by including a logo on all gum packages encouraging proper disposal – we’ve been doing it for decades. Along with others in our industry, we believe that unifying our messaging will encourage others to help. To make this happen, we worked with the International Chewing Gum Association (ICGA) to develop a new disposal logo for the entire industry, which now appears on packs in some markets.


Quality packaging is how we deliver the products you love in a safe, efficient way. Having the best ensures longer-lasting freshness and prevents food from spoiling – plus, it can make transportation more efficient, identifies our brands and gives you important information.

But there’s more to packaging than that. Packaging materials — such as metal, paper and plastics — creates waste for disposal, leading to possible negative environmental impacts. Believe it or not, packaging accounts for roughly 10 percent of our total greenhouse gas emissions.

We always want to reduce our carbon footprint. So we try to reduce the environmental impacts of disposing of our packaging while increasing opportunities to educate consumers about waste reduction and recycling. We are working hard with partners to find innovative ways to reuse or recycle packaging from used products and that left over from our factories.


We love our pets. Pet ownership brings mutual benefits to people and communities, and we are dedicated to improving animals’ lives through our brands. To realize these great benefits, it helps to know that having a pet is a big responsibility. We work on our own and with others to make sure our products, services and research help owners keep their pets happy and healthy and get the best from the human-animal relationship.

For starters, we are committed to making products that provide pets with the right nutrition and to finding ways to responsibly source the ingredients in all of our pet foods. In addition, our brands promote the positive experience of having a pet and work to improve the relationships between humans and animals.

But our responsibility goes much further. Together with others in the petcare industry, we help educate owners to take their responsibilities seriously, from training their pets to properly disposing of dog waste. Banfield Pet Hospitals’ FutureVet program helps veterinarians and teachers to encourage children and young adults to pursue careers in pet health care and veterinary medicine.

Our goal is to help the health of both our planet and its citizens. Our product labeling and marketing present opportunities to help educate consumers about making more sustainable and healthier choices.