M&Ms and the U.S. Military — Doing Our Part | Mars, Inc.
M&M’S® Candy & the U.S. Military


It’s a little known fact that M&M’S® Candy have had patriotic roots from the very beginning. Mars produced the first-ever M&M’S® Candy in 1941 in Newark, New Jersey, as a military ration during World War II and it became a favorite treat. As a result, Mars began producing and selling the now-beloved product to consumers in 1947, and since then, Mars has been involved in paying it forward to the men and women of the United States military for decades.

The month of August plays a special part in the history of this partnership as it marks the anniversary of the end of World War II, as well as the beginning of our company’s long-time partnership with the U.S. military. An important aspect of this partnership is creating promotional programs for Mars Chocolate to support several incredible military charities, with the ultimate goal of bringing smiles to our troops and military families across the country.

Our current partnership with Operation Gratitude, a great organization that sends care packages to U.S. service members deployed overseas, is just one example of how Mars Chocolate provides ongoing support to the U.S. military. Since 2014, Mars Chocolate North America has been a close partner to Operation Gratitude, giving Mars Associates the opportunity to volunteer time and resources to help lift the spirits of the first responders, active duty, veterans, and wounded heroes connected to the armed services. 

Seeing the pride our Associates take in supporting Operation Gratitude is priceless. The Mars Chocolate sales team has created and sent dozens of handcrafted care packages overseas over the years. Additionally, in honor of M&M’S® Brand 75th Anniversary celebration this year, we are also donating $750,000 worth of product to Operation Gratitude for use in U.S. military care packages.

Mars Chocolate also supports a U.S. Military Meals Ready to Eat (MRE) program, which sends our seasonal products (e.g., Halloween, Valentine’s Day, etc.) to U.S. troops overseas. Sending these festive M&M’S®, SNICKERS® and Skittles® products abroad brings joy to our service men and women during their lengthy military missions, when they are often far away from the comforts of home.

Our ongoing involvement with military organizations not only gives the troops a taste of home, but also brings a deeper sense of pride and purpose to our Associates involved with each initiative.

Mars and M&M’S® are proud to be a longtime partner to the U.S. Military. We have been providing a taste of home to soldiers deployed overseas for more than 70 years.