Our Brands | Confectionary, Pet Food & More | Mars Ireland
Our Brands In Ireland

OUR BRANDS IN IRELAND

At Mars Ireland, we bring some of the world’s best-loved brands to Irish consumers.

EXPLORE OUR FAMILY OF BRANDS

Browse through our full lineup of world-class brands, or select a tab to view the brands in each of our business segments.

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Airwaves

Airwaves is a sugar-free gum that provides ultimate refreshment with an intense kick. It’s the #2 gum brand in Ireland.

Catsan

Catsan guarantees unique hygienic efficacy, which meets your cat’s highest standards. The active absorbing Catsan granules lock up odor before it can even develop.

Cesar

The relationships we share with our dogs are special. That’s why, at Cesar, we carefully prepare wonderfully delicious recipes that give dogs everything they need to feel loved and stay healthy. It’s our way of helping you show them just how much you care.

Dreamies

These irresistible treats are little crunchy squares filled with delicious soft centres that cats dream about. They come in five varieties, Chicken, Salmon, Beef, Cheese and Duck, your cat can enjoy up to twenty pieces a day. Just shake the Dreamies pouch and watch your cat come running!

Extra

Extra Gum is the no. 1 brand in the category with over 80% share. It’s the #1 Gum brand and driver of category value and volume growth. Extra Gum is sugar free and endorsed by the Irish Dental Association.

Hubba Bubba

Hubba Bubba is great tasting bubble gum with outrageous flavours in exciting product forms.

Juicy Fruit

Wrigleys Juicy Fruit has a heritage that stretches back more than a century.

Misfits

We love our dogs because they’re one-in-a-million, legendary characters! We know they’re too busy chasing squirrels or snaffling socks to worry about the perfectly shaped treat, so neither do we. Misfits- treats full of character for dogs full of character!

Perfect Fit

Unique PERFECT FIT™ advanced nutrition pet food. Total 5 formula that combines 5 benefits addressing most common health needs of your pet.

Sheba

We at Sheba understand your appreciation for high quality and your cat’s desire for variety. We see every meal as a daily creation – with attention to details that matter. Feeding Sheba cat food will satisfy her feline appetite and will be a pleasure to you everytime

Thomas

When it comes to cleanliness, cats are very demanding. This is why Thomas Cat Litter is the ideal partner to offer your cat. Its extreme absorbtion helps lock up unpleasent odors. Thomas Cat Litter is simply clean, reliable and good.

Whiskas

The Whiskas brand has been making food for cats since 1958 and we use this experience in everything we do. Not only are we committed to developing delicious products, we’re devoted to helping all cats live healthy and happy lives. The Whiskas brand is there for the whole journey – as your cat grows with us, we are constantly looking for ways to improve our nutrition and care

Bounty

With its unique recipe Bounty drives incremental penetration to the Category. 1.7m No. of packs sold each year in Ireland.

Celebrations

Contains eight famous Mars brands.

Maltesers

Maltesers is the No. 1 Bitesize Brand and the 2nd Biggest Chocolate Brand in Ireland.

Mars

Mars is the 11th Biggest Chocolate Brand in Ireland. >4.6m MARS® bar packs are sold in Ireland each year.

Milky Way

• 2nd Brand launched by MARS in Ireland in 1935. Family Time is the Milky Way No. 1 consumption occasion.

M&M's

M&M’s is the No. 1 Confectionery brand globally and is the 4th biggest chocolate brand in Ireland. The M&M’s® characters Red and Yellow were created in the 50’s & first introduced in Ireland in 1996.

Revels

Launched in 1967, Revels remains a firm favourite with Irish consumers, enjoying a very loyal fan base!

Skittles

Skittles’ vision is to become the awesomest brand on the planet.

Snickers

No. 1 Bar brand in the world. No. 1 Biggest Singles and duo SKU in MARS Ireland. Iconic advertising featuring celebrities like Mr T and Joan Collins

Starburst

Starburst is a firm favourite in Ireland as one of the top confectionery brands.

Tracker

The Original Cereal Bar.

Twix

No. 10 bar brand in Ireland. Twix® is often consumed with a hot drink.(62% in-home consumption, 23% out of home consumption).

Dolmio

Dolmio was the brand that created the cooking sauces category & still today is a firm Irish family favourite. The one thing that’s never changed is the simple promise that lies at the heart of Dolmio...

Uncle Bens

Uncle Ben’s is the most innovative rice brand in the rice category and today remains Ireland’s favourite rice brand.

Pedigree

Everything we do is for the love of dogs. We believe all dogs should be fed great quality, nutritious food they love. We work hard to develop products that’ll keep your dog happy and healthy. With over 75 years of experience making pet food, we’re proud of our products.

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