In Poland, it has been estimated that nearly 80% of children under the age of 12 have cavities. If left untreated, childhood oral disease can lead to a number of issues, including toothaches, problems eating (malnutrition) and a high increase of problems in permanent teeth. To raise awareness of this issue and to help children develop better oral care habits, Wrigley Poland launched “Protect Kids’ Smiles” in 2013 by leveraging its oral care brand Orbit. Between the months of June and July, Wrigley donated 1% of all Orbit gum sales to develop educational sessions and materials for children including dental toolkits containing a toothbrush, toothpaste, sugar-free gum, dental service discount cards and a letter to parents about how they can help. In September, Wrigley began providing oral care educational courses and dental check-ups to children. By partnering with the Polish Red Cross and Ministry of Education, we provided nearly 6,000 dental check-ups for children between the ages of 5 and 13. Additionally, each child walked away from the check-up with information about the state of their teeth and where they can seek additional care. In addition to our collaboration with the Polish Red Cross and Ministry of Education, our efforts were also endorsed by the Polish Dental Society.