We recently launched our new product GOMO™ Dal Crunchies. GOMO™ is rich in protein and micronutrients and designed to help close nutritional gaps for 6- to 18-year-olds in India.
Science-based, affordable and enjoyable, it was designed together with nutrition experts in India, Europe and the U.S. and brought to life through our uncommon collaboration with the Tata Trusts, one of India’s leading philanthropic organizations.
GOMO™ provides 6 grams of protein per 35-gram serving and 15 percent to 100 percent of the Recommended Dietary Allowance (RDA) of key micronutrients for this age group, including iron, vitamin A, vitamin B12, vitamin C and vitamin D. Legume-based GOMO™ also provides a significant amount of lysine, a limiting amino acid in the Indian diet. GOMO™ is a registered health supplement.
GOMO™ is being offered in three local flavors: Masala Mix, Green Chutney and Chili Lemon Pepper. We’ve also opted for a novel distribution network with self-help groups for women, rural village shops and other last-mile entrepreneurs to reach rural areas of India, starting in the regions of Uttar Pradesh and Maharashtra.