Imagine a world where no packaging becomes waste. We’re working toward making that world a reality. It’s why our sustainability journey is guided by the key goal of reducing and reusing packaging.
As we work toward our targets for a circular economy (designing waste out and keeping products and materials in use), we’re excited to share a few of our success stories in China and France:
- In collaboration with BESTORE, the leading brand in China's snack industry, our reusable M&M’S® packaging had a 24% refill rate across 17 outlets in five cities. We estimate the refills will save about seven tons of plastic every year.
- Also in China, we launched refillable TaTa® bubblegum and Pimpom® lollipops packaging at participating storefronts. These re-usable solutions are also helping our retail partners reach their own eco-friendly goals.
- Mars Wrigley China also eliminated 450 tons of plastic use through their Extra Light Weighting Project, plus 580 tons of virgin plastic by decreasing materials in the DOVE® canister and DOVE® 43g bars.
- In France, Mars Wrigley launched their first-ever bulk delivery system with supermarket giant, Carrefour. By buying in bulk, consumers can buy larger quantities, which reduces individual plastic packaging and minimizes transport pollution because delivery trucks can be packed more efficiently. A sweet bonus: our bulk dispensers are in the confectionery aisle, right alongside traditional packaged treats, letting shoppers mix and match their favorite M&M’S® colors, just like in boutiques and our M&M’S® World stores. By 2030, all Carrefour stores larger than 400 square meters will dedicate 20% of their space to bulk sales, which is a great example of why we’re participating with early test-and-learns like these as part of our packaging redesign strategy.
- Mars Wrigley France also released the first-ever mono-material M&M’S® Choco pouch, made of only one type of plastic resin (polyethylene), which is designed to be recyclable.
So now you know just a few of the latest ways we’re reimagining and redesigning our 12,000 packaging types to support our commitment to happier consumers and a healthier planet. You can learn more about our Sustainable in a Generation Plan here.