Farmer harvests cocoa.

Mars Progress on Cocoa Supply Chain Transparency 2021

Latest data and update of Interactive Map including Farmer Voices

At Mars Wrigley, we are committed to creating a more modern, inclusive, and sustainable cocoa supply chain for future generations.  Since the launch of our Cocoa for Generations strategy in 2018, and as part of our Responsible Cocoa program, which sets out for suppliers our requirements for the cocoa we source, we have been accelerating our efforts to source cocoa from farms that have measures in place aimed at protecting children, preserving forests and improving farmer income.

We’re making steady progress to identify the farmer groups and farms that supply our cocoa, in line with our aim to achieve a deforestation-free supply chain for 100% of the cocoa we source by 2025.

Our latest progress
In line with our commitment to transparency, since 2019 we have been reporting how much of the cocoa we source is traceable to a country of origin, to a farmer group within that country, and to the individual farms supplying that farmer group.

Based on data provided by our cocoa suppliers, well over a third of our cocoa was traceable to farm level and more than 166 thousand total farm boundaries in our cocoa supply chain were polygon mapped by the end of 2020.  And through our partnerships we trained and sensitized nearly 115 thousand farmers on forest protection - an increase of 154% compared to 2019 - and distributed 1.2 Million non-cocoa trees to increase shade and biodiversity, more than double the amount compared to 2019.  These interventions are helping farmers grow more cocoa on existing farmland without encroaching on forests - and helping us ensure we know where the cocoa we source comes from.

Responsible Cocoa Program Progress

End 2018

End 2019

End 2020

Traceable to a country of origin via our Tier 1 direct suppliers 1




Traceable to Tier 2 - farmer group 2




Traceable to Tier 3 - farm level 3




Data calculated on crop year for West Africa / calendar year for South-East Asia and Latin America

Download our Mars Cocoa Supply Chain Disclosure – Tier 1 2020 Update here.

Stories from the field
While the figures demonstrate our progress, we can only truly understand the real impact of our efforts by hearing first-hand from the cocoa farming communities.  From now, our interactive map not only shows the names, locations and total number of farmers in each farmer group from which we source cocoa as part of our Responsible Cocoa program, it also includes Farmer Voices, an opportunity to discover the individual stories of men and women in the cocoa growing villages and communities that we depend on, like Lucas in Côte d’Ivoire, Evy in Indonesia and Nadia in Ecuador.  Discover their stories and others here

1 Country of origin and supplier volumes fluctuate regularly. This information is based on market data, reports from suppliers and agreements with suppliers. Mars sources cocoa via the mass balance approach, where all the cocoa we source under this approach corresponds with the cocoa produced by farmers in our Responsible Cocoa programs. Cocoa from farmers in these programs can be physically traced from the farmer to the first point of purchase.

Based on reports from suppliers

3 Based on reports from suppliers