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A Healthy Planet

Eliminating Deforestation


Committed to Cocoa Supply Chain Transparency

Mars is the second largest supplier of chocolate in the world. Achieving a deforestation- and conversion-free supply chain for 100% of the cocoa we source by 2025 (as defined by the Accountability Framework Initiative (AFI)) is the single largest and most significant first step that Mars Wrigley and Mars, Incorporated, can take toward delivering on our ambition to hold flat our land use, reduce greenhouse gas emissions from our value chain by 27% by 2025 (vs. our 2015 baseline), and achieve net zero greenhouse gas emissions across our full value chain by 2050.

Based on data provided by our cocoa suppliers, 44% of our cocoa was traceable to farm level from first point of purchase and more than 199,000 total farm boundaries in our cocoa supply chain were polygon-mapped in the beginning of 2021.

Through our suppliers, we’ve trained and sensitized more than 132,000 farmers on forest protection and distributed more than 1.96 million non-cocoa trees to increase shade and biodiversity.

In May 2021, we released our Cocoa and Forests Initiative report, which includes our active participation in the World Cocoa Foundation’s Cocoa and Forests Initiative (CFI). Through this partnership, we aim to end deforestation and restore forest areas in Côte d’Ivoire and Ghana, where more than 65% of the world’s cocoa is grown.


We are also committed to continued transparency through our interactive Farmers Groups map, which is updated at the end of every crop year. This map shows the names, locations and total number of farmers in each farmer group from which we sourced cocoa as part of our Responsible Cocoa program.

It also includes Farmer Voices, an opportunity to discover the individual stories of men and women in the cocoa growing villages and communities that we depend on.