CHUM® dog food is launched in the U.K.
PAL® food for dogs is launched in the U.K. under the name MEET®. This is changed to PAL® in 1959.
CESAR® brand launches to the delight of hungry dogs across the world.
Mars Petcare launches CRAVE™, a dog and cat food brand crafted from high-quality animal protein and no grains.
Mars adds WHISTLE®, producers of smart dog collars with GPS trackers, to the Mars Petcare family.
A whole new nation of pet lovers and their pets benefit from PEDIGREE® dog food followed by WHISKAS® cat food as Mars pet food moves into Russia.
Mars enters the Petcare business by acquiring U.K.-based Chappell Brothers, Ltd., makers of CHAPPIE® canned dog food.
Mars Symbioscience launches as an incubator of health business ideas and focuses on plantcare, dog genetics and cocoa flavanols.