Sustainable in a Generation | Mars Sustainability | Mars Inc.
sustainable in a generation


The world is facing significant challenges. Poverty, water stress, climate change, and other social and environmental issues are holding back the potential of people, communities and business.

At Mars, we’re working hard and are taking new approaches to address these challenges — an approach that takes what we’ve learned during the last decade by focusing on the impacts of our direct operation—and expands our ambitions to our entire value chain to make a significant impact. It’s time for urgent action. That’s why we launched our Sustainable in a Generation Plan in 2017—a plan to grow in ways that are good for people, good for the planet and good for our business. The plan sets ambitious goals around three key areas: Healthy Planet, Thriving People and Nourishing Wellbeing.

Learn more about how we are making progress

Healthy Planet

We’ve set goals to reduce our environmental impact in line with what science says is necessary to keep the planet healthy.

Thriving People

We’ve set a goal to meaningfully improve the working lives of one million people across our value chain to enable them to thrive.

Nourishing Wellbeing

Our goal is to advance science, innovation and marketing in ways that help billions of people and their pets lead healthier, happier lives.

Learn about our three ambitions:
Where We’re at in the Sustainable in a Generation Plan


Our Sustainable in a Generation Plan sets new, transformational ambitions focused on growing in ways that are good for people, the planet and our business.

Download our 2017-2018 Sustainable in a Generation Plan Report to track our progress.

The Path to Zero


We’re taking a close look at the impacts our packaging has on deforestation and fossil fuels used in manufacturing plastic packaging. We’re implementing what’s called the Total Packaging System, which takes into account waste management and recyclability through our packaging materials and design, support for recycling infrastructure and consumer engagement.

Learn more about our Healthy Planet ambition

The Farmer Income Lab

About 200 million farmers worldwide live in poverty. We believe these famers should earn an income that allows them a decent standard of living. So, we launched the Farmer Income Lab — a collaborative “think-do tank” that gathers experts who focus on generating the missing insights needed to eradicate smallholder poverty. This group is developing practical insights to kick-start supply chain transformation, identifying innovative solutions, and providing opportunities to improve incomes for the farmers growing the raw materials we use.

Read more about how we're investing in farmers

Learn more about our Thriving People ambition

The Challenge We Face

“At Mars, our ambition is that those working across our extended supply chains should earn sufficient income to maintain a decent standard of living.”

Barry Parkin, Mars Chief Procurement and Sustainability Officer

Product & Ingredient Renovation

As a leading provider of food for people and pets, we want to make sure the products we offer, and the ingredients they contain, fit into a balanced diet. We're continuously investigating ways to improve the nutritional content of our products without compromising taste, convenience, quality or affordability.

Read full article

Learn more about our ambition towards Nourishing Wellbeing

How Our Plan is Different

Doing what’s right,
not just doing better
We set our goals are set on the basis of scientific data and The Five Principles that guide our business: Quality, Responsibility, Mutuality, Efficiency and Freedom. Together, these tell us that to operate a sustainable global business we must move beyond incremental improvements to unlock systemic changes that benefit people and the planet.
A business strategy built on
win–win relationships
We’ve built a clear roadmap based on strong and mutual returns. We know we can’t grow and prosper unless the planet, people and communities on which we rely are healthy and thriving.
Uncommon collaborations
We recognize that solutions and impact at scale require collaboration. We’re building new partnerships and action-oriented coalitions to find and scale breakthrough solutions to sustainable growth.

Sustainable in a Generation Milestones

As we continue to push toward our Sustainable in a Generation Plan goals, we can look back with pride at the steps we’ve taken and the milestones we’ve achieved:

Sustainable Rice Platform


We increased our rice sourced from farmers working toward the Sustainable Rice Platform standard to 96 percent.

Learn more about our progress in our Sustainable in a Generation 2017-2018 Report

Cocoa & Forest Initiative

November 2017

We endorsed the Cocoa & Forest Initiative frameworks to end deforestation and restore forests, starting in Côte d’Ivoire and Ghana, the world’s main cocoa producers.

Learn more about our progress in our Sustainable in a Generation 2017-2018 Report

Gender Pay Gap Report

April 2018

We believe inclusion is the gateway to attracting diverse talent and fostering innovation. In April 2018, we published our first Gender Pay Gap Report in the UK, showing men currently make 2.5 percent more than women on average, much lower than the UK national average of 18.4 percent, but we know there’s still more to do to understand equal pay globally.

Learn more about our progress in our Sustainable in a Generation 2017-2018 Report

Nutritious Meal Delivery

December 2017

By the end of 2017, Mars Food delivered 400 million meals, and we’re on track to surpass our 1 billion-meal goal by 2021.

Learn more about our progress in our Sustainable in a Generation 2017-2018 Report

*Our Sustainable in a Generation Plan has been independently reviewed and received assurance from Lloyd’s Register. Download the Assurance Statement to read more.