The consumer is at the heart of what we do. Back in 1911, the consumer was looking for a delicious, affordable and convenient chocolate product. We revolutionised the chocolate market by introducing the Mars bar. Some things haven’t changed since then: the consumer is still at the heart of what we do.
MARS®, SNICKERS® and BOUNTY® are now synonyms for chocolate bars, while M&M’S® and CELEBRATIONS® have attained cult status with chocolate lovers. Also BALISTO®, the chocolate bar made in Viersen, has made brand history in Germany. The reason is their consistently high quality. Mars uses only high-quality ingredients, and makes sure that all its products comply with strict quality controls.