We started our business 90-years ago with just four Associates making Mars bars by hand. They worked tirelessly in those early days to perfect the now-iconic Mars bar and, in doing so, began our ethos of pioneering innovation in Britain.
Today, we employ thousands, and our factory produces millions of chocolate bars a day – but we continue the pioneering spirit that began nine decades ago. Which is why I’m proud to announce the launch of ‘Triple Treat’, our new blockbuster chocolate innovation that is 100% HFSS compliant.
The high in fibre, fruit and nut based Triple Treat will be available in four variants – Snickers, Mars, Galaxy, and Bounty, and launches against the backdrop of imminent government legislation that will significantly change the shopping experience for Brits doing their weekly groceries. However, because Triple Treat is jam-packed with over 75% fruit and nuts, our new snack will be exempt from these new regulations.
Each bar is dipped and drizzled with our iconic smooth milk chocolate blend. In fact, Mars’ chocolate team spent thousands of hours working on every minute detail of the bars – from the chewy caramel in the malt-infused Mars Triple Treat, to the crunchy roasted nuts on the Snickers variant, every aspect has been carefully developed with great taste at front of mind.
They hit shelves at the start of June and are available as both a single bar and multipack, so be sure to pick up a Triple Treat next time you’re doing your weekly shop!
Adam Grant, Mars Wrigley UK General Manager
