Forbes: How Mars is embracing AI across its vast portfolio of brands

The future of AI is here – and it looks bright. 

Mars’ Global Head of Generative AI, Shubham Mehrish, recently sat down with Forbes(Opens a new window) to talk about all things AI across the Mars business.

Mars has invested more than a billion dollars in digital transformation, including the use of agentic AI, generative AI, and traditional AI capabilities. “We see this as a tremendous opportunity to take what is our greatest strengths at Mars – our people – and fundamentally reimagine their roles with new and enhanced capabilities.” 

From enhancing the consumer experience with innovative digital health tools like IAMS™ Poopscan(Opens a new window) – designed to identify your dog's stool and monitor digestive health – to ensuring that AI is implemented responsibly through a Responsible AI Governance Board, "AI is definitely part of our future and has to be,” says Mehrish.  

“Technology doesn’t exist without humans... how do we position ourselves as a purpose-driven business led by Associates with the capabilities of the future?” 

Read the full article here(Opens a new window).