Ben’s Original™ disrupts instant noodles category with launch of new Street Food Noodles

The trusted rice brand introduces five globally inspired noodle entrées bringing bold flavours and convenient meal solutions to Canadians, alongside a limited-edition offering of Ben’s Original™ chopsticks*

Bolton, ON (March 24, 2026) – Ben’s Original™, proudly part of Mars, is expanding its ready meal portfolio with the launch of Ben’s Original™ Street Food Noodles. Inspired by bold, globally loved street food flavors, this new ready meal extension delivers a flavor-packed, authentic international taste to Canadians in just 90 seconds.

The launch reflects growing Canadian consumer demand for convenient meals that deliver on taste, quality and global inspiration. In fact, the ready meal segment in Canada is expected to grow 46 percent between(Opens a new window) 2024 and 2030, to a $7.18B U.S. industry.¹ Ben’s Original™ is meeting growing consumer demand with an expanded portfolio of ready meals, continuing to move the brand to the center of the plate and the star of mealtime.

New Ben’s Original™ Street Food Noodles make it easy to enjoy tasty, accessible and healthy meals at home or on the go, whether for a quick lunch, an easy weeknight dinner, or a late-night craving. These internationally inspired entrées deliver real flavor, real fast.

Packages of Ben's Original Street Food Noodles

“Noodles are one of the fastest-growing convenient meal categories in Canada, and consumers are increasingly looking for bold, globally inspired flavours they can prepare quickly,” said Derin Bello, General Manager, Mars Food & Nutrition Canada. “With the success of our Ben’s Original™ Street Food ready meals, expanding into noodles was a natural next step, bringing exciting international flavors to Canadians in a format that’s ready in just 90 seconds.”

To celebrate the launch, Ben’s Original™ is offering a limited-time promotion where Canadians who purchase two or more Street Food Noodles can receive an exclusive set of authentic bamboo chopsticks in a sleek travel case.*

Five Globally Inspired Street Food Noodles Varieties

Each Ben’s Original™ Street Food Noodles variety delivers authentic global flavors in a convenient microwave-ready pouch:

Chinese Stir Fry Noodles – Classic wok-inspired flavor with perfectly cooked noodles, vegetables, and a savory seasoning blend. This convenient entrée combines mushrooms, carrots and red bell peppers with a satisfyingly savory profile that brings authentic Chinese-style stir fry taste straight to your table.
Korean Style BBQ Noodles – Perfectly cooked noodles combined with mushrooms, carrots, red bell peppers and green onions, and a touch of chili for a sweet, smoky, and mildly spicy Korean BBQ–style flavor.
Spicy Indonesian Noodles – Bringing the heat with a spicy Indonesian-style blend seasoning that delivers heat, depth, and rich aromatic notes. This entrée features carrots, green beans, red bell peppers and green onions.
Thai Stir Fry Noodles – Lightly spiced noodles with Thai seasoning that delivers a balanced combination of savory, sweet, and fragrant notes. Carrots, red bell peppers and green onions round out the dish.
Japanese Teriyaki Noodles – A classic teriyaki-style seasoning brings deep umami and a touch of gentle sweetness, complemented by a vibrant mix of mushrooms and red bell peppers for a perfectly balanced bite.

These globally inspired entrées are the ultimate mealtime shortcut. Quick, satisfying and packed with flavor to level up weeknight dinners, workday lunches or late-night cravings.

Ben’s Original™ Street Food Noodles:

Ready in just 90 seconds
No artificial colors, flavors or preservatives
Source of fiber and protein
Suitable for vegetarians

Where to Buy
Ben’s Original™ Street Food Noodles are available at most major grocery retailers across Canada and will be available on amazon.ca. Consumers can find the complete product line, recipes and more information at BensOriginal.com(Opens a new window) and follow the brand on Instagram(Opens a new window), Facebook(Opens a new window), and Pinterest(Opens a new window).

Media Contact
Jilian Oxler, Mars Food & Nutrition
jilian.oxler@effem.com

1. statista.com, https://www.statista.com/statistics/1557868/eady-to-eat-meals-segment-revenue-canada/(Opens a new window), as of March 2026.

* Purchase two or more Ben’s Original™ Street Food Noodles between March 22-June 30, 2026 and upload the receipt to bensoriginalgiveaway.ca(Opens a new window), share your mailing address and you will have the chance to win a pair of authentic bamboo chopsticks with a sleek travel case, while supplies last.

About Mars, Incorporated
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $65bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M’S®, SNICKERS®, Pringles®, Cheez-It®, and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our more than 170,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook(Opens a new window), Instagram(Opens a new window), LinkedIn(Opens a new window) and YouTube(Opens a new window).