Inspired by the animated film’s award-winning song “Golden,” Eggo’s product collaboration brings a globally inspired flavor and extra-golden hue to breakfast.
- Eggo x Netflix’s KPop Demon Hunters Collaboration: Eggo is launching limited-edition Golden Brown Sugar Cinnamon Waffles. Inspired by the hit song in the film, "Golden," these limited-edition waffles feature a vibrant, extra-golden hue crafted from natural sources.
- Korean Street Food Inspiration: Heavily inspired by hotteok—a popular, sweet Korean street food pancake filled with cinnamon sugar as seen in the movie—this new inspired-by waffle flavor offers a unique, authentic culinary crossover for K-pop fans and foodies alike.
- Release Date and Retail Availability: Eggo x Netflix’s KPop Demon Hunters Waffles are available at major national grocery retailers now.
CHICAGO, Illinois (September 9, 2026) – Eggo is teaming up with Netflix’s most popular film KPop Demon Hunters, introducing limited-edition KPop Demon Hunters Golden Brown Sugar Cinnamon Waffles. A nod to the film’s award-winning original song “Golden,” these limited-edition waffles feature a vibrant, extra-golden hue crafted with colors from natural sources. The new waffles, which are inspired by hotteok—the beloved Korean street food sweet pancake famous for its warm cinnamon sugar filling— bring a globally inspired flavor to the Eggo portfolio.
Whether you're pressing play on the soundtrack, gathering friends for a movie night or simply looking to brighten your morning, Eggo x Netflix’s KPop Demon Hunters Golden Brown Sugar Cinnamon Waffles transform breakfast into an extension of the fan experience. Pair them with your favorite toppings, queue up "Golden," and start your day with a breakfast that brings excitement to your morning routine.
“We’re thrilled to collaborate with Netflix’s hit global phenomenon KPop Demon Hunters to launch a new Eggo waffle flavor that will give our fans a delicious way to make mornings more golden,” said Cara Tragseiler, Growth & Marketing Lead, Eggo. “We’re always looking for ways to bring unexpected, flavorful fun to breakfast through our limited-time offerings. By bringing the globally inspired flavors of hotteok to our waffles, we’re helping consumers to celebrate the film and culture it was inspired by.”
The limited-edition Eggo x Netflix’s KPop Demon Hunters Golden Brown Sugar Cinnamon Waffles are available on shelves at major retailers nationwide with an MSRP of $3.69.
Be sure to follow Eggo on Instagram(Opens a new window), TikTok(Opens a new window), and Facebook(Opens a new window) for more details, and to share how you are celebrating this golden collaboration!
Media Contacts:
Mars, Incorporated
Kelly Evans
Corporate Affairs
kelly.evans@kellanova.com
Weber Shandwick
Jasmine Williams
jasmine.williams1@omc.com
(312) 988-2269
