Mars announces CHEEZ-IT®, CLUB® and PRINGLES® as the official salty snacks providers and proud supporters of LA28 & Team USA

The countdown to the LA28 Olympic and Paralympic Games just got a lot more flavorful.

Key Points:

Making the LA28 Games even more flavorful and fun, Mars’ iconic Cheez-It®, Club® and Pringles® brands join LA28 and Team USA as the Official Salty Snacks Providers and Proud Supporters.
Cheez-It®, Club® and Pringles® will bring their bold flavor, signature crunch and playful spirit to fans as excitement builds towards the LA28 Games.
The partnership will give fans new ways to cheer on Team USA and connect with Olympic and Paralympic sports… accompanied by the delicious crunch of their favorite Cheez-It®, Club® and Pringles® snacks.
Mars Snacking to add even more flavor to the LA28 Olympic and Paralympic Games through new
partnership with NBCUniversal, supporting their multi-platform coverage of the LA28 Games.

CHICAGO and LOS ANGELES, November 9, 2026 — Iconic American salty snacks meet iconic sports. Mars today announced a partnership, naming Cheez-It®, Club® and Pringles® as the Official Salty Snacks Providers and Proud Supporters of the LA28 Games and Team USA. The brands will bring their signature crunch, bold flavor and playful spirit to fans as excitement builds toward the LA28 Games.

As the world comes together for the biggest celebration of sport, Cheez-It®, Club® and Pringles® will help make watching, cheering and gathering more flavorful and fun for Team USA athletes and fans alike. From the couch to the competition, this partnership will connect everyday snacking rituals with the anticipation, emotion and togetherness of the LA28 Olympic and Paralympic Games, giving fans new ways to participate in the journey and celebrate the athletes and moments that inspire them. These salty snack brands will be featured across the Games ecosystem to delight fans, athletes, volunteers, the Olympic family and beyond.

“Working with LA28 and Team USA reflects Mars’ commitment to creating shared moments of connection through our iconic brands,” said Anton Vincent, President of Mars Snacking North America. “We’re proud to bring Cheez-It®, Club® and Pringles® to the LA28 Games, giving fans more ways to celebrate every kind of greatness that make the Games so meaningful — from the athletes competing on the world’s biggest stage to the fans cheering them on at home and sharing the journey, and snacks, together.”

As anticipation builds, fans can expect plenty of bold, playful and delicious ways to get in on the excitement leading up to the LA28 Games as Mars Snacking brings the partnership to life through a range of consumer touchpoints designed to bring the spirit of the Games to fans everywhere. “Watching the Games is an experience best shared, and nothing brings people together like incredible athletic moments and great snacks,” said John Slusher, CEO of U.S. Olympic and Paralympic Properties. “Partnering with Mars Snacking to bring Cheez-It®, Club® and Pringles® to LA28 and Team USA gives fans across the country an authentic, flavorful way to experience American staples.” Mars Snacking will bring even more flavor to the upcoming LA28 Olympic and Paralympic Games, through a new partnership with NBCUniversal, supporting its multiplatform coverage of the Games.

“The Olympic and Paralympic Games create shared experiences unlike anything else in media, bringing audiences together around moments that become part of our collective memory,” said Mark Marshall, Chairman of Global Advertising & Partnerships, NBCUniversal. “Mars Snacking’s iconic portfolio has long been woven into those same moments in homes across America, and we're excited to partner together to celebrate the athletes, stories and defining moments that will make LA28 unforgettable.”

Be sure to keep an eye out for what’s next from Cheez-It®, Club® and Pringles®, LA28,Team USA, and NBCUniversal.

Visit CheezIt.com, clubcrackers.com and Pringles.com, and follow the brands on social for the latest.

About Mars, Incorporated
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. Based on combined Mars and Kellanova 2025 net sales, we are a $65bn+ family-owned business with 170,000 Associates. Our diverse portfolio of leading pet care products and veterinary services serve pets all around the world and our quality snacking and food products delights millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M’S®, SNICKERS®, EXTRA®, Pringles®, Cheez-It® and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ deliver high quality veterinary care and ANTECH ™ offers breakthrough capabilities in pet diagnostics.

For more information about Mars, please visit www.mars.com. Join us on Facebook(Opens a new window), Instagram(Opens a new window), LinkedIn(Opens a new window) and YouTube(Opens a new window).

ABOUT LA28 OLYMPIC AND PARALYMPIC GAMES
LA28 will bring the Olympic and Paralympic Games to Los Angeles in 2028, uniting more than 15,000 of the world's greatest athletes in a celebration of sport, culture, and human potential. Set against a diverse collection of venues only Southern California can deliver, from the Pacific Ocean to Hollywood stages to world-class arenas, Los Angeles will become the third city ever to host three Olympic Games, following 1932 and 1984, and will also host its first ever Paralympic Games. The LA28 Games will celebrate historic milestones including the most gender balanced Games in history, the first time all Olympic team sports will feature at least as many women's teams as men's, the debut of new Olympic and Paralympic sports, and becoming the first Games since 1948 to not build any new permanent infrastructure. Operating as an independently funded, non-profit organization, LA28 has built a strong foundation of successful commercial partnerships alongside licensing, hospitality, ticketing, and with the support of the International Olympic Committee.

ABOUT TEAM USA
Team USA is the world’s largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games. The United States Olympic & Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting and empowering Team USA athletes. For more information, visit TeamUSA.com.

ABOUT NBCUNIVERSAL
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.