Mars announces $237 million Nature’s Bakery facility in Salt Lake City

New cutting-edge facility to create over 190 new jobs
Fully operational in July 2025
Investment reinforces commitment to accelerate Mars better-for-you snacking platform

January 12, 2024 – Mars, Incorporated announced a new $237 million cutting-edge baking facility for Nature’s Bakery in Salt Lake City, Utah. The facility, spanning 339,000 square feet, will create over 190 new jobs, and is scheduled to be fully operational in July 2025.

Founded in 2011 and headquartered in Reno, Nevada, Nature's Bakery, acquired by Mars, Incorporated in 2020, has since become the eighth best-selling and fastest-growing granola and snack bar brand in a +$4B category. Nature’s Bakery bakes the goodness of real ingredients into convenient, on-the-go snacks that are plant based, dairy-free, nut-free, and Non-GMO Project Verified.

“I am thrilled for our strategic expansion with the establishment of a cutting-edge baking facility in Salt Lake City,” shared Steve Gardiner, CEO of Nature’s Bakery. “This investment marks a significant milestone in our brand’s ability to drive greater capacity to meet growing consumer and retailer demand. As a self-manufacturer, this facility joins our existing bakeries to reflect our commitment to innovation and quality, and underscores our confidence in the thriving business environment of Utah. We look forward to contributing to the local economy, cultivating community, and creating job opportunities as we further our brand purpose of nourishing families and enabling them to thrive.”

“This investment symbolizes our dedication to scaling our brands responsibly, upholding Mars' pledge to be America's prime destination for insurgent brands,” shared Juan Martin, Health & Wellness president at Mars, Incorporated. ‍

Aerial view of the Nature's Bakery facility in Salt Lake City, Utah

Media Contact
Liza Pluto
liza.pluto@effem.com

About Mars, Incorporated ‍

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality snacking, food, and pet care products and services, we employ 140,000+ dedicated Associates. With more than $47 billion in annual sales, we produce some of the world’s best-loved brands including Nature’s Bakery®, Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating A Better World for Pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.

About Nature’s Bakery  ‍

Nature’s Bakery believes that simple, wholesome snacks are the best fuel for active, joyful lives. Since 2011, they’ve soft-baked the goodness of real ingredients like sun-ripened fruit and hearty whole grains into snacks that are plant-based, nut-free, dairy-free, gluten-free, and Non-GMO Project Verified. Nature’s Bakery products include Whole Wheat Fig Bars, Gluten Free Fig Bars, Oatmeal Crumble bars, Organic Baked-Ins bars, Brownie bars, and Fig Bar Minis. Nature’s Bakery products can be purchased online at naturesbakery.com and Amazon. For more information, please visit naturesbakery.com/press-room(Opens a new window) or join the conversation on Instagram, TikTok, and Facebook.